Study On "Phennomenon Film" Form The Perspective Of Cultural Ecology

Since the ten years of the new century,the development of Chinese film has entered a "golden age".Chinese film market close to forty billion at the box office,"the movie is undoubtedly the" hero "."Phenomenon film" in order to continue the fiery development trend,causing the attention of the industry.As a cultural phenomenon,"film" is not only a fashion leisure and cultural consumption,or emotional ideographic practice of popular culture,but also from the perspective of cultural ecology,the logic of the times and cultural logic mutual effect results,the emergence of the "Phenomenon film" in the classification of diversification in the context of contemporary culture.In the transition of culture and society of Chinese film,on the one hand,the new generation of directors continue to subvert the original context paradigm and film types,and leisure consumption and visual pleasure as the main character,the "film" with ecological value-added space.On the other hand,in the ecological consumption and strong discourse system,contemporary aesthetic culture showing to the commercial value of the core of the culture of consumption,excessive commercial pursuit of compression of the film’s artistic value,resulting in "film" cultural and ecological imbalance.Through the analysis of the mechanism and the social and cultural context of the phenomenon film culture,the reality of the phenomenon behind the phenomenon of the urgency and stimulate the cultural repercussions.This paper based on the theory of cultural ecology as the breakthrough point through "film" outstanding film in cultural types and new features of the description and the explanation and analysis of "film" ecological value and cultural ecological imbalance.Firstly combs and analyzes the cultural ecological environment of "film" miscellaneous,and ecological classification of "film" in the type to show the new features;secondly,to entertainment,and is known as the "film".It has no bearing many educational function,but it is more and pay attention to the audience’s sensory experience and visual pleasure.With spiritual consumption and leisure consumption attributes of "film",its ecological value,the specific performance in two aspects: first,"the film" is in the context of consumer culture consumption;second "film" is a creation of humane care of leisure.Again,excessive entertainment,commercial pursuit results in the imbalance of the cultural ecology of the "film".It mainly shows that: the spiritual ecological imbalance and consumption ecological imbalance.Finally,if you want to make the "phenomenon film" on human ecological road,must carry out humanistic ecology reflection on the phenomenon of "movie",calling for a return to the film ontology,value oriented protocol film.