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Research On The Expression Methods And Design Language Of Multi-screen Animation

Posted on:2017-04-02Degree:MasterType:Thesis
Country:ChinaCandidate:Y M DongFull Text:PDF
GTID:2335330503993082Subject:Design
Abstract/Summary:PDF Full Text Request
In the 21 st century, the rapid development of information technology has led to "qualitative" leap in media technology. Since people are constantly raising requirements on visual experience, traditional auditory information communication method has been unable to meet the demand in reality. As a result, since the visual expression method of multi-screen communication is launched, it has been was favored by the public. Now, it has fully integrated into the modern social production and living, and become one of the important means for people to understand the latest news and spread media messages. Throughout the domestic large and medium-sized cities, multi-screen communication is throughout every corner from small mobile devices to outdoor screens on office buildings. Multi-screen communication has added a unique culture ambience for modern society. The reason why multi-screen communication can produce such significant influence to modern society is mainly because it has efficient information communication capacity, and can bring people a variety of visual feast. With the rapid development of media technology, media communication is heading towards diversified development. People should jointly maintain a healthy media environment, and contribute to the building of a harmonious society.At present, it is going through the third golden era of the animation development- the integration of digital technology and animation art. Animation production and application has completely broken through the traditional concept and realized digital technology, diversified content, and multimedia communication. Multi-screen animation is an inevitable outcome of the animation art development under the multi-screen communication era. With its rich animation content and unique expression methods, multi-screen animation has led to great changes for the nature of animation, which is mainly demonstrated in aspects of interior design elements and external visual experience. Making full use of modern media technology and innovative design thinking is the most prominent feature that differentiates multi-screen animation from traditional animation. Media technology drives multi-screen animation gradually heading towards diversified development. Innovative design thinking becomes a distinctive creative expression form of multi-screen animation. Given the above features of multi-screen animation, it will certainly have an important role in the culture and art development history.This paper presents a detailed introduction on multi-screen animation's future development trend under the background of multi-screen communication. Multi-screen animation was taken as subject of discussion which was carried out from aspects like its meaning, design concept, artistic features, etc. Starting from the combination of screen communication and multi-screen animation, the expression methods and design language of multi-screen animation were organized and studied. And combined with classic cases of multi-screen animation, through comprehensive analysis and comparative analysis, its communication advantages, innovative ideas, production methods and development direction were discussed. In this way, multi-screen animation could be applied in the context of new media age in a more reasonable and accurate manner, and thereby animation's creative expression forms could be further explored. It is hoped to provide for more accurate reference and theoretical guidance in the development of multi-screen animation nowadays, and contribute to the development of animation art through continuous exploration.
Keywords/Search Tags:Multi-screen Animation, Multi-screen Communication, Expression Method, Design Language
PDF Full Text Request
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