Research On The Popularization Strategy Of ZhuXian Town Woodcut New Year Paintings Based On New Media Environment

Internet promotion strategy more and more attention in the traditional folk technology brand sustainable development process.This paper takes the present situation of Zhuxian Town,Kaifeng county,Henan province as the research subject,and puts it in the background of new media to explore the promotion strategy innovation.Zhuxian Town woodcut new year paintings has a long history,distinctive regional style and rich artistic resources.However,due to the limitations of geographical environment and humanities and other factors,in the cultural identity awareness construction,brand awareness and sustainable development and promotion of the dissemination and promotion of the still lack of attention to Zhuxian Town woodcut new year paintings,in particular,placed in the information into the main features of the modern market,in combined with the product’s own situation and the public demand,select the appropriate promotion path and consistent with the strategy,has yet to follow up and in-depth.So on the basis of the investigation and literature analysis of the Zhuxian Town,this paper uses the knowledge of traditional folklore and communication,and with the help of multi-dimensional analysis,on the basis of strengthening cognition and mastering the artistic connotation of Zhuxian Town woodcut new year paintings,detailed analysis the of its development status in the new media,according to the characteristics of the new media carrier and the application of the new media,the author summarizes the new media development path unique to Zhuxian Town’s woodcut new year paintings,and finally puts forward the inheritance and popularization strategy of Zhuxian Town woodcut new year paintings in the new media context.This paper studies the following aspects: first,this paper explores the development course of Zhuxian Town woodcut new year paintings as the traditional chinese folk craft culture,including its artistic development history,artistic characteristics and implied connotation of folk culture,discusses the significance of promoting its sustainable development and the value of heritage,combined with the present situation and bottleneck of the traditional folk handicraft handicraft development in our country,the author puts forward the necessity and importance of the combination of Zhuxian Town new year paintings and modernized development.Secondly,through the combination of new media diversification,personalized communication characteristics,interactive mode of transmission and means,on the basis of discussing the new media and the new development opportunity for the traditional art,the author summarizes the status quo of Zhuxian Town woodcut new year paintings,and then analyzes the construction of the new media communication mechanism in the region,to find a woodcut new year paintings and the integration of new media development of the only way.Thirdly,this paper analyzes the promotion case of the development of Zhuxian Town woodcut new year paintings from the perspective of communication,and plans out the path of its popularization and implementation.Specifically in accordance with the theme of the differences,the principle of participation,from the Zhuxian Town woodcut new year paintings to spread the main body,the dissemination of channels,dissemination of content and other aspects of the construction of its promotion strategy,and ultimately to achieve the government-media-the public interaction of the three-dimensional form of communication.Based on the analysis of the historical value and realistic situation of traditional Chinese handicrafts,this paper discusses the trend and prospect of sustainable development in the background of internet and industrialization.Focusing on the traditional folk art and new media technology combined with the practice of planning,digital collection and storage technology,new media display and communication technology,so that Zhuxian Town woodcut new year paintings in the promotion strategy to innovation,highlight the local cultural characteristics.