| The subject of the design is "Dracula's love——the design of individual wedding photography". "Dracula" is a typical Vampire, and is famous for thousands of years. His characteristic is honorable?handsome?humanized and loyal to love. Nowadays, the vampire who has above characteristics is becoming the new idol for young people in contemporary popular culture. A special multitude called "fans of vampire" consist of young people are addicted to the vampire. They expect to have "Dracula" style of the wedding, but could not find the wedding photography agency for its services, and hope the author can provide it. Author designed a set of modern wedding photography of the theme"Dracula". Through the research of this project, we can deeply unscramble the core concepts and the appearance characteristics of contemporary vampire culture, and finally portray a idol of love. Through the research, we study the cause of the cracks and fracture,explore a new mode of personalized service for the wedding company, to provide a reference of industrialization for the minority pop culture.The first part is the demand research report. The design based on the requirements of the wedding photography, to performance the personality of vampire. First of all, the author focuses on the target group of" fans of vampire", to research their concept and behavior of life through interviews, industry research, network information collection, etc. Survey shows that the Vampire Fans have exuberant demand of the vampire style wedding photos.But the current market in Hangzhou don't have any wedding photography agencies can provide services for them. Secondly, the author research the operation mode of the existing Hangzhou wedding market, mainly to find out the reason why the market monopoly existing. Through the research, we think the main causes of supply and demand monopoly is due to the worry of scene performance and the balance between income and expenditure.Aiming at these problems, the author puts forward four kinds of vampire wedding feasibility plan.The second part is the literature research report. This design is based on the theme of"love of Dracula" to portray the spirit and the image of "Dracula". Through extensive research of Bible, fiction, academic papers, movies, the Internet and other relevant information on the vampire, the author firstly focus on the history and culture of the vampire,to study the origin and development of their culture. Secondly, research the difference and transformation of the vampire image in history by the main line "Dracula". Finally summed up "Dracula" is a typical Vampire whose characteristic is honorable?handsome?humanized and loyal to love, and provides a theoretical support for this design. The third part is the design process practice report. This design of new type Wedding photography puts forward the theme "Dracula's love", is according to demand and positioning of the market of"Vampire Fans", in the environment of vampire cultural. The opus created by the love story of "Dracula", following clues "encounter, acquaintance, love and life" to take photograph.It plans to create a new love idol "Dracula's love" to meet the requirements of "fans of vampire". In the process of creation, the author turn to research the ways to reduces cost and Increase of efficiency. Finally Complete the eight photographs, and it will be provided to the wedding photography agency for reference.The fourth part is the Summary report. In order to meet the exuberant demand of the vampire style wedding photos of the vampire fans,solving the problem of demand fracture at the same time, this design taking the characteristics of modern vampires as the theoretical guidance to try shooting. Innovation lies in the performance of the new standard of love which root in "Dracula" : honorable?handsome?humanized and loyal to love. It is in line with the form of wedding photography,and inspire the personalized wedding photography industry with the creative way, eventually help enterprises out of the woods. |
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