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The Main Features Of Translation Of Advertising Texts In Chinese And Ukrainian Languages

Posted on:2017-11-05Degree:MasterType:Thesis
Country:ChinaCandidate:T L Y NaFull Text:PDF
GTID:2335330515463916Subject:Linguistics and Applied Linguistics
Abstract/Summary:PDF Full Text Request
This article seeks to discuss advertising language of two different language systems according to the methods of the contrastive linguistics.The aim is to analyse advertising in two languages,Chinese and Ukrainian,from points as phonetics,lexicology,syntaxes and stylistics.Advertising language reflects the culture of a nation,its philosophy,its thinking,its psychology,its morality and its very fabric of life.The first chapter determines the object of the study,generalises research in Chinese and Ukrainian linguistics.Researching aim,sense,using methods are all distinguished in the first chapter.Phonology of Chinese and Ukrainian advertising language is analysed and compared in Chapter two.Speaking about phonetics features of two languages,analysing each language's rhythm,melody,rhyme,ands all points that add more expression to texts.Chinese and Ukrainian advertising vocabulary is analysed and compared.That analysis proceeded in several areas,such as functional,structural,semantic and derivational analysis.The commonalities and differences of the two languages can reflect the culture and nationality and other features.Use of syntax in the two languages in advertising is analysed and compared.Stylistics of the two languages used in advertising is also analysed and compared in the next chapter.It becomes clear that advertisers utilise many methods for making language more expressive and easy to memorise.The conclusion summarises all features of the two languages used in advertising.After approaching the two languages in a generalised and equal points,it helped us to summarise differences between the cultures,philosophy,thinking and psychology.This thesis is the study of advertising language,and its conclusion will be useful for studying strategies employed in the use of Chinese and Ukrainian languages in advertising which will give us a view on the commonality of approach by advertisers to language usage.
Keywords/Search Tags:Advertising, Ukraine, Translation, Chinese, Language
PDF Full Text Request
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