Investigation On The Current Situation Of Non - Glaze Chaihu Market In Jingdezhen City

In recent years,the rise of Jingdezhen handmade creative ceramics.Constantly apply the idea of innovation to the creation of ceramics.As a new creative idea,it has attracted the attention of many potters.Therefore,this paper chooses the non-glazed fire in the modern firewood and explores it from the perspective of the market economy.It uses the field investigation and the questionnaire survey.And literature research and other research methods to collect information,analysis and analysis of Jingdezhen no glaze firewood market development law,to find out the market factors,and then found Jingdezhen no glaze firewood market problems and reasons.This article is divided into four parts,the first part of the content is mainly on the Jingdezhen no glaze burning producers of raw materials,production equipment,supplies and production problems encountered in the investigation and found that pottery producers follow the blind follow the example of Japan No shortage of diesel kilns to build the number of diesel kilns,although many,but the technology is not mature.The rate of failure of the manufactured product is very high.At the same time,the demand for firewood is very large,which has caused serious damage to the forest vegetation environment.The second part of the content is from the product features,technology,sales channels and product packaging point of view of Jingdezhen glazed firewood products on-site investigation and analysis,concluded that pottery producers tend to pay more attention to the economic benefits brought about by firewood,Mass production,even in the process of cutting corners to reduce the quality of firewood works,most of Jingdezhen no glaze burning producers are in the local sales,the lack of a variety of sales channels,sales are not ideal;the third part of the content is through Survey of the way to Jingdezhen no glaze firewood consumers to investigate,understand the Jingdezhen no glaze firewood consumer circle is not,consumers of non-glaze firewood products awareness is not high.Finally,the summary of the whole glazed firewood in Jingdezhen,the last part is through the above investigation and analysis and summary,found Jingdezhen no glaze firewood market there are some problems,and put forward the treasure resources,section of degrees;improve product quality,To strengthen the professional quality;increase publicity efforts to tap the potential consumer groups;create brand to expand the influence of the recommendations for the Jingdezhen no glaze burning producers of the next plan and the relevant departments to provide the basis for reference and decision-making.