Study On The Artistic Expression Of 2013 To 2015 Kingston Micro Film Advertising

The research of artistic expression is an everlasting topic in art research,this paper will be masters of American pragmatism John Dewey's theory of artistic expression from the perspective of the theory of artistic expression of micro film advertising research.This case study is mainly from 2013 to 2015 Kingston advertising micro film series.Dewey's theory of artistic expression emphasizes paying attention to human beings and returning to daily life.Dewey thinks that the works of art need the artist to construct the experience,so as to guide and reconstruct the perception of the appreciation of the experience.The process of encoding and decoding art can be summed up in Dewey's theory of artistic expression and artistic appreciation.This article from the artistic expression analysis of the two aspects of the Kingston micro film advertising art creation and art appreciation.The first part,art research Kingston micro film advertising from the Dewey art theory in the perspective of artistic creation.Analysis of the artistic creation main body in advertising based on the basic requirements of Kingston micro film advertising advertising creative team of their own needs and the basic requirements for advertisers of the artistic conception and art of Kingston micro film advertising expression.The characteristics of the story of Kingston micro film advertising art creation and the concrete expression to detailed interpretation.The second part,art research Kingston micro film advertising from the art appreciation of artistic expression in the theory of Dewey's point of view.Art appreciation involves aesthetic subject and object,according to the overall performance of utilitarian and aesthetic appreciation of the art of Dewey theory,the interpretation of the aesthetic subject,finally summed up the Kingston micro film advertising aesthetic value of art appreciation.The third part,according to research from two aspects of the Kingston micro film advertising art performance,summarizes the Dewey art theory for the future of micro film advertising art inspiration.