VI Design Creation And Study Of Xiangpin Decoration

With the rapid development of modern economy and the improvement of living standards,people have higher demand of life quality,as well as cultural and economic competition has gradually replaced the competition in the market economy,companies pay more attention to Visual Identity system,which is easy to use and designe.And the design directly impact on the promotion of company’s brand image,a good VI system can help the company to develop and produce greater benefits,while bad VI system will have negative effect.The overall image design of VI refers to making a set of design,which is suitable for the company’s positioning.It is not only the company’s appearance,but also allows the public to feel the company’s credibility and integrity,from the perspective of the role of publicity point of view,it brings good effects for the company.LOGO design for the entire VI system is the most important,the basic function of LOGO is to distinguish and identify.LOGO design is to highlight the characteristics and image of the company,so that consumers can judge,select and monitor the company through the LOGO.As a way of visual communication,LOGO can effectively differentiate the brand image of the company.It is different from the basic language or words,and its communication effect is more intuitive.The basic function of the design of LOGO is to simply propagate the information to the public,such as the quality features of company,brand and the nature of product,let people produce a preliminary cognition and understanding of the company through the intuitive feeling of LOGO.The main way of LOGO in the company’s brand image promotion is to remind the public associating the advertising communication,and regard LOGO as a consistent unified visual performance,companies can achieve double the advertising effect.Through the study of design method,which combine figurative graphics,English character elements and three kinds of reconstruction of Chinese characters,and the relationship with VI design,this paper explores the innovation value and significance of this design technique in VI design.From the outside,this paper summarized the basis of theory through the understanding the background,company’s culture and the basis of values of Xiangpin decorative design company,which combined with the design studies and color psychology,brand science,environmental psychology and other disciplines,this paper also combined with the relevant domestic and foreign brand image decorative design books and related materials.Then basedon the analysis of domestic and foreign decoration companies,this paper analyzes and studies the brand image of the industry,and then makes a standard of the visual identity system.Through the design process of this period of time,I deeply understand that it is not easy to make a complete set of VI system,I need to consider the related factors,but from this experience,I improved my understanding of the style,color and graphics of VI design,I also improved my understanding of the foundation of the application of VI system.In VI system,the association with the design of VI basic Part of companies and the company’s daily work needs,combined with the research results into a set of detailed and valuable use of VI system.This is not only to reshape the visual image of the company,but also to enhance the image of the company in relevant industry.