A Study On The Aesthetic Design Of The Front Page Of Chinese And English Newspapers

The front page of the newspaper as the facade of a newspaper,the editorial style and mode contain the personality and characteristics of the whole newspaper,and bring a newspaper editors' wisdom together.The range of study about "Daily Mail" and "Nanfang Daily" is from January 2015 to July 2016,a comparative analysis in the front page of the newspaper on the newspaper format,language using and front page design.The full text is divided into five parts.The first part outlines the research object.Research status and the research value of the front page of the newspaper are introduced,analysis of characteristics of "Daily Mail" and "Nanfang Daily",and explains the choice of "Daily Mail" and "Nanfang Daily" as the research sample.The second part discusses the layout style of newspaper front page.Visual analysis of several aspects of the various elements of the front page of the newspaper-header,picture,color,style,and the title bar of the "Daily Mail" and "Nanfang Daily".Based on the study of the form of the front page of the newspaper,this paper explores how to attract the readers' attention in the limited newspaper layout,improve the reader's reading experience,and provide new ideas for the aesthetic design of the front page of the newspaper.The third part analyzes the orientation of the front page content.Analysis the difference between the "Daily Mail" and "Nanfang Daily" in the news topics.In three aspects: the journalism system,economic factors and cultural values,to explore how to improve the communication effect and the news value..The fourth part is the comparative analysis of the editing strategies of Chinese and English in the front page.On how to carry out the news aesthetics under the influence of the control of editors and selection of the news words,the stereotype and the social events..The fifth part explores the new ideas of newspaper front page aesthetic design.How to seize the readers' attention newspaper front page design in the future;improve the quality of newspaper,newspaper balance between "news" and "point of view";towin more readers,from the perspective of readers,enhance the aesthetic experience of reading.By combing the advantages and characteristics of the daily mail and Nanfang Daily,two newspapers,summarize the experience of design and aesthetic strategy of the two in the front page editing,provide some reference to the front page layout.In the new era of rapid development of new media,to show the personality and characteristics of the newspaper,and enhance the newspaper brand and realize the true value of the newspaper,to win more readers.