Research On Interactive Design Of Outdoor Public Service Adverisement

In recent years,the state of public service advertising investment continuesto increase year by year.The status of public service advertising is also quietly changing,it is getting closer to our lives.Although all the development of outdoor public service advertising’s momentum is good,but rarely close to audience life’s public service theme,the effect of spreading aspect has been existed and must be resolved,such as the spread of lagging concept,core creative performance is insufficient,audience’s attention is not high,etc.These problems’ core is pointing to lack interaction at outdoor public service advertising.With more media quietly entered into people’s lives,also imperceptibly affect the audience’s psychological needed.Outdoor public service advertising needs to break through the traditional way,through the interactive design makes maximum spreading effect of outdoor public service advertising,achieve the outdoor public service advertising multi-element of the new interactive experience.This research is using data collection method,case analysis method,and questionnaire survey method to research analysis interactive design of outdoor public service advertisement,combined with foreign outstanding interactive advertising works for the specific research.First of all,this thesis is from the overview of outdoor public service advertising,through theclassification of outdoor public service advertising theme type to explore the scope of outdoor public service advertising theme,survey analysis and design status of public service characteristics theme,to find out main problems that facing outdoor public service advertising development,free blood donation public service advertising as an example to conduct a questionnaire survey,put forward outdoor public service advertising interaction’s necessity.The thesis is mainly discussed from the three plates.First,interactive design thinking of outdoor public service advertisements.Analysis of interactive advertising types and specific characteristics of the performance of outdoor public service advertising interactive design to conduct a preliminary understanding.Second,from the interactive design elements of the theoretical study,interactive design of outdoor public service advertisement analysis contains of necessary premise through three elements:symbol elements,audience requirements elements,and media elements.Based on this,put forward the outdoor public service advertising interactive design’s specific methods.Third,analysis of specific design methods,from spreading principles,design creative point,interactive methods,and design practices need attention to the depth analysis of design points.The last,from the advertising position,the choice of advertising forms and advertising the overall design of the theme,free blood donation public service advertising become the empirical research object.Thesis from two aspects of theory and practice has carry depth and meticulous research,try to make the research structure more complete and comprehensive.