Research On The Development Mode And The Trend In Development Of Ip Film And Television

With the growth of the national economy,China has entered the era of mass consumption,the masses have become the main consumer of film and television works.In this context,the network novel,games,animation and other IP adaptation of the film and television works came into being,and gradually become the mainstream direction of China's film and television industry.The major commercial capital have been put into the ranks of IP development,and according to the extensive entertainment era of mass consumption habits,the introduction of the film + TV + hand travel + derivatives IP development model.Compared with the United States and Japan,China's IP film has a larger audience and a broad market prospects,but there are also inadequate protection of IP and other aspects of the short board.