Research On The Impact Of Entrepreneurs' Sense Of National Identity On Enterprise Ethical Decision-making From The Perspective Of Confucian Theory

The concept of national sentiment sometimes appear in the literature,film and television works,but when it's applied to business management research,it is still limited.Most studies on entrepreneurs' sense of national identity focus on entrepreneurship.The relationship between the entrepreneurs' sense of national identity and the enterprise management decision,especially the ethical decision-making,needs to be further studied.In the thesis,the research object is contemporary Chinese famous entrepreneurs.The starting point is entrepreneurs' sense of national identity,and the foothold is enterprise ethical decision-making.The research method is discourse analysis,supplemented by literature data method,model building method,experience summary method,comparative method,etc.,The study focuses on the impact of entrepreneurs' sense of national identity on the enterprise ethical decision-making.Through collected discourse,discourse construction association,model abstraction,and validity test,the semantic interpretation of the model is demonstrated by critical discourse evidence.And the results show that entrepreneurs' sense of national identity and enterprise ethical decision-making exist positive correlation.The theoretical significance of this study lies in the following two major aspects.First,the qualitative analysis of discourse analysis and thecombination of management research,enrich the research ideas of management.Second,this study on entrepreneurs' individual mind and emotion in connection with enterprise management decision-making provides a new angle of view,in an integrated point of view,exploring the relation between the two,which lays a foundation for the future research.The application value of this study is mainly manifested in two aspects.First,entrepreneurs' sense of national identity and ethical decision-making not only has influence on the enterprise,but it's also a good example for the whole society.The patriotic behavior and moral style of entrepreneurs have certain effects on the realization of the socialist core values and the economic improvement.The research and propaganda of these two concepts have positive significance to China's economic management and social environment.Second,as an employee,the understanding of corporate culture needs to have a comprehensive understanding of the founders of the company,as well as the key managers' management ideas.To understand the reasons behind the decision of enterprise management,helps employees better integrate into the corporate culture,pay more attention to the development of enterprises,actively make recommendations for the enterprises,in order to achieve common progress of enterprises,employees and the society.