The Innovative Use Of Zhuanli In Calligraphy Font Design In POP

POP font is an important component of POP advertising,a direct impact on the visual effects of advertising,while POP font handwriting random beauty is also the designer in the process of font creation indispensable thinking inspiration.With the popularity of computers,workers engaged in POP advertising design are more willing to choose the use of computer fonts instead of hand-painted POP fonts,which led to the emergence of stereotyped POP advertising,these POP advertising lack of customer attraction,and this The situation also constrains the diversity of POP font development.Article from the POP font structure to start the analysis,in the study of predecessors on the POP font design principles based on the new exploration,from the traditional Chinese calligraphy of the seal and the official script to extract the source of inspiration;let POP font design in the word performance From the seal of the "pattern" of the characteristics of the inspired;in the POP font structure to imitate the character of the character structure,so as to create a richer and have different visual effects of POP fonts,so that the existing POP Font creation has a new direction of development,the development of China POP font range,so that POP fonts more effective delivery of information at the same time show the designer's personality and emotions.Although POP font development time in China is still shallow,but there are a large number of POP font enthusiasts and practitioners to carry out the relevant exploration and research,which is POP font development of a bright future.If you want to POP fonts in the design field to get more development,we also need to make a more systematic exploration and try.The author's exploration is to let the POP font design in the expression of creativity,emotion and beauty at the same time,also the Chinese calligraphy and Chinese characters on behalf of the beauty and cultural connotation into the POP font design.In today's rapid development of the materialized era,only rich in cultural connotation of the design can endure,only from the culture of the nation to tap the inspiration to make China's POP font development is better,which is the author of China POP font innovation to explore purpose.