Research On Topology Graphics In Logo Design

This paper attempts to study the possible function and value of topological graphs in logo design.In general,“topology” seems to be a super organic philosophical concept which is hard to be understood.It also seems that topology is far beyond people's real life,so the inevitability and possibility for it to be concerned by people is insignificant.However,when topology is regarded as a non-visual element and has effects on some graphs,interesting and subtle changes of the unique charm and visual effect of graphs can apparently be perceived by us.In the study of this paper,the concept “topology” is explored first by discussing the definition and concept of topological graphs and elaborating the production,development and extension of “topological graphs”.The analysis is carried out about characteristics,classification,space,structure and aesthetics of “topological graphs”,thus demonstrating the feasibility of applying “topological graphs” in logo design theoretically.Secondly,examples of graphs with the typical property of “topology” and those without the typical property of “topology” in logo design are mainly given by the author,and logos that are more suitable to be designed from the perspective of“topology” as well as those unsuitable ones are summarized.On this basis,the classification,application principles and performance of topological graphs in logo design are demonstrated.As the study continues,numerous philosophical,amazing and interesting logo cases are applied in order to realize comprehensive and thorough contrastive analysis,thus reflecting the novelty,fun and skillful aesthetics of topological graphs in logo design as well as its charm of multi-dimension literal connotation,various meanings in one graph,and integrated meaning extension.In this way,it is conductive for logos to be attractive at the first sight,enhance their sense of beauty,be transmitted effectively,adapt to the time,and facilitate brand promotion.As a result,the mysterious nature of “topological graphs” can be unveiled.To put theories into practice,the image design of “Chongqing Renhe Primary School” in which the author has been involved in design(theoretically and practically)from beginning to end is taken as a case for topological graph research.Innovative design is condcuted for the previous logo of “Chongqing Renhe Primary School”,the culture concept of school running is established and enhanced,and the topolotical graph of the school logo is designed and explored in accordance with the new culture concept.Extensive application is reflected by the presentative form,and more attempts are made for the carrier.Via this design practice,the study on topological graphs in logos by the author is no longer merely about idle theorizing,but clear response and outlook for its future development and application limitations are achieved as well.Existed in people's daily life and artistic design,“topology”,however,is not familiar to people.It is more like “a most familiar stranger”.Therefore,it is of practical significance to present the mysterious “topology” on the grand stage with developed information,to allow it to show its unique charm as well as function and value,and to make the study on topological graphs in logos provide viable design ideas for new consumers in the new age according to new consumption needs.This is also the meaning for the research of this project.