Research On Design Of Painting Academy Logo And Application Of Visual Identity System

With the demand for the market economy development in reform and opening-up,the visual identity system design is first introduced and applied to the enterprises in China’s coastal cities.After over 30 years of development and evolution,the visual identity system design which centers on logo design has gradually become a design field which is widely accepted by all of China’s social classes and areas,and has the most publicity value.Meanwhile,along with the growing process of China’s cultural undertakings,many domestic painting academies start to introduce the concept of visual identity system design,and implement it.However,relative to the visual identity system design of China’s enterprises,such consciousness of cultural and art institutions is still quite backward,which is particularly obvious in most official academies which are institutions fully funded by the country.As China’s cultural strategy “great development and prosperity of culture” is deepened,the development of the academies meet unprecedented opportunities and challenges.How the academies build their visual image and how they effectively communicate with the spiritual needs and aesthetic intention of all social classes have become very important topics in the design field.This article takes Hebei Painting Academy for example,profoundly considers and implements such important topics as how the visual identity system design is combined with excellent national traditional design culture and how the cultural features of different regions are reflected in the design process.The full text mainly discusses from the following four aspects: I.Historical perspective: Evolution of China’s painting academy mode and art form of the logo of the painting academies;II.Art perspective: Main art forms of the logo of the painting academies;III.Media of the visual identity system of the painting academies.Finally,it demonstrates the practice of the visual identity system design of Hebei Painting Academy.As a product in the development of the western modern industry,visual identity system design is closely related to the western chromatology,semiology,psychology,communication,etc.,and will inevitably have a collision and fusion process with Chinese traditional art design.During the process,it not only shall pay attention to highlighting the inheritance and reference to the traditional art and foreign art,but also shall resonate with the public’s national aesthetic psychology and the fashion in the era.China’s painting academies start late in the visual identity system design field.It is an important task of China’s art design circle to explore suitable visual art symbols and suitable visual design technique in the historical opportunity brought by nowadays cultural development.