Research On Communication Strategy Of Countryside Cultural Brand

In recent years,with the construction of beautiful countryside in various provinces and cities is upgrading,countryside not only pay attention to improve the ecological environment and space planning,but also enhance the expression of culture.In order to create the unique cultural image for rural brand promotion,The village have developed as an special space with unique cultural temperament by focusing on development of rural culture characteristics and cultural creative industry.Than the village could use the rural communication strategy to spread the special influence of the brand to the outside actively,this is an opportunity to protect the traditional culture,make a promotion of cultural exchange and a development of cultural industry.Da ji Dian,located in Baoding of Hebei Province,is a typical beautiful countryside that give first place to the development of culture.This village has an excellent ecological environment,rich cultural resources and harmonious culture atmosphere,wonning many honorary titles,such as the "beautiful country",the "civilized village" and so on.By taking positive action,Da ji dian becoming a town with the function which could protect the cultural heritage of ancient villages,develop the tourism and leisure industry,and expand the cultural creative industry.,then form a "Da ji dian" cultural brand.Through a certain communication strategy,"Da ji dian" cultural brand could expand its popularity and reputation constantly.This paper will research on communication strategy of “beautiful countryside” cultural brand,taking Da ji dian village in Baoding as an example,according to “Da ji dian” cultural development status and the beautiful countryside planning content.And the author also obtains some enlightenment from the study of “Da ji dian”,in the hope of upgrading the effect of rural cultural brand communication,expanding its cultural influence and economic value.