“Warm Chinese Style"—The Research Of Contemporary Poster Art Design

In recent years,with the influence of China,China has more opportunities on the international scene,holds more and more communication and design activities,provides an opportunity for the development of China's poster design,and the traditional culture of China therefore vigorously promoted and widely used.In this paper,under the background of the popular of "warm",excavate the connotation of Chinese poster art design,puts forward the design concept of "warm" Chinese style and to explore its use in poster design,for the present development of Chinese poster design provides a new way of thinking.The paper on the basis of the research of contemporary poster art design,using literature analysis,case analysis,interdisciplinary research method,In the multidisciplinary crossover study,rub up the design psychology,emotional design,Chinese style design and Chinese traditional culture and other related research theory,concludes the design connotation of warm "Chinese style",the background and reasons,and main points of design,Outlines "warm" Chinese style in contemporary poster design using the method of connotation,characteristics,performance and application significance.On the basis of the Chinese style to explore the "warm Chinese style" design,and extend the Chinese style from the interior design to the field of graphic design,to fully grasp the demand of the contemporary design and spirit,to excavate the value of traditional culture and better use in contemporary poster art design."Warm Chinese style" is not the simple sum of traditional culture elements,but close to nature,guileless,simple and rich connotation of contemporary design research."Warm Chinese style" of poster art design study is a prospective study of the topic,designed for Chinese contemporary poster art and opened the new way of thinking,but also more in line with the development needs of contemporary poster design,to explore the application of Chinese traditional culture in contemporary design with a new solution.