Study On The Creative Design Of Internet Advertisement Title Words

In recent years,with the correct understanding of the great commercial value of Internet advertisements by governments and merchants,the development of Internet advertising has been on the rise.And there is a characteristic that the excellent Internet advertising design can make the advertising theme and information better able to communicate makes the study more necessary.This paper focus on the title words,an important part of Internet advertising,it will discussing and writing about the screen creative design of advertising title words.And I will hope to contribute to the design theory research of Internet advertising title words.The first chapter elaborated the concept and the research background of the theme,determined the necessity of advertising design in Internet advertising,and concluded the consumption of using creative design can attract audience’s attention and cause more advertising.The second chapter concluded that the current Internet advertising title words design more attention about the creative form,rather than the forms of Chinese characters,the connotation of Chinese characters and the relationship between Chinese characters and the audience through analysis the current design.The third chapter,imported the narrative thinking theory of Chinese characters according to a narrative characteristics inherent in Chinese,and emphasized in the design process should focus on the Chinese character and the advertising of the receivers.In order to discuss the relationship between the characters and the audience in the process of title words creative design.Chapter four was based on the design situation and the Chinese character narrative thought,to describes the principles and methods of the creative design of Internet advertisement.Firstly,defined the concept of title words creative design in Internet advertisement.Furthermore,described the principle that need to be followed in the process of designing Internet advertisement titleword.Last but not least,one by one analysised a series of processes and methods that creative design of Internet advertising.It will made the title words not only pass basic information,but also attract audience’ attention,joint audience’s consumption psychology,and even cause consumption.In the last part,the paper summarizes and prospected the future development trend of Internet advertisement.