Research On Content Payment Model Of "Broken Music" In Music Platform

The content payment model was applied to the self-renewal of the traditional media in the Internet environment in the early days,but the development of the news payment model did not achieve the expected results.Since 2016,the content payment model has become a sought-after business in the new media field in the Internet environment.mode.The powerful temptation to monetize content has attracted more fields and platforms to try out the content payment model.It can be said that the emergence of content payment comes from the background.When information is flooding and the time is tight,how to quickly and efficiently capture useful information becomes a problem that needs to be solved urgently.Payment based on professional knowledge and experience Sharing finds an opportunity to solve this problem.Whether it is the pay-as-you-go voice model of the pay-off frenzy in the Internet industry or the fact that the majority of users talk about live,their appearance meets the needs of users for high-quality content while also creating new ones.Consumer demand.In the music app market can be described as masters such as cloud,Tencent,NetEase,cool dog,shrimp four music app utmost,in addition there are still some niche music app applications exist,such as broken music,street sound and so on.The research object selected in this article is the broken music app that was just born in 2016.Since its inception one year,the user has achieved a million-level growth.Although many people still do not know its existence,its own development model is not mature enough.However,following the principle that "existence is reasonable",the mode of payment for broken music music is different from other music apps,and it is worth checking out.Taking "Smashing Music" as the starting point,the feasibility of the music payment model is discussed and analyzed,and the possibility of the future development of the content payment model of the music platform can be seen by analyzing the content payment model of the broken music.Excluding the introduction,this article consists of four chapters.The introduction is an overall summary of the research topic of this article,the background of the topic,the purpose and significance of the topic,and literature review related to the research object.The main part of the introduction is the literature review,which gathers a hundred experts and summarizes the unique insights of the scholars.The literature review consists of three parts,one part is the overview of research on content payment status,the other is the research and analysis of user interaction in the Q&A community,and the third part is the research overview of music app.The second part of this article is to introduce the music platform that is broken by the original niche.Its main features are the attention and support to the original music of the niche and the strict control of the original content and the construction of professional users.And amateur production content output mode.The uniqueness of broken music is to make all the music-related content into a commodity.In the traditional concept,there are only two music content product categories,one is song mp3,and the other is MV.Breaking music broke the original definition,and then opened up new categories,such as music recordings,small rehearsal videos,etc.Can become consumer content.It directly benefits musicians to directly benefit beyond copyright.Breaking music provides users with a platform to display their own musical works,breaking professional and amateur barriers,and equal opportunities for people who love music.The third part of this paper is to study the content payment model of broken music,and explore the uniqueness of the development of its model.Breaking music on the one hand imitates the“answer”to open the music parting mode.As long as it is a broken music user,it can pay questions to the professional musicians he is interested in,while other users can pay eavesdropping.On the one hand,it created a more personal payment Q&A model and started a paid subscription channel.In order to provide users with more personalized content pushes,Smash began to explore the field of knowledge payment economy with the“music paid voice Q&A”status..The personalized one-on-one private letter quiz is to narrow the distance between the user and the idol.During the user's consumption,both the idol and the idol can enjoy the music-related service more quickly,which greatly improves the subscription user's consumer experience.The basic content payment of broken music is the direct sale of music works.After the content producer uploads his own work to the platform,he can sell it at his own price,and enjoy the benefits of mass user purchase and download.The last part of this article is to explore the possibility of the future development of the content payment model of the music platform by summing up the experience and lessons learned in the development of the payment model for the fragmented music content.As an early pioneer in the music market test content payment model,broken music really brings important enlightenment to the exploration of the content payment model of the music application market.For the music platfonn to develop content payment,it is necessary to accurately target the audience and precisely grasp the audience's consumer psychological needs before they can achieve their goals.Only with a deeper understanding of the audience can we better retain and serve the audience.It is very important to actively build a social platform for communicating with the audience.Through the QQ group,the WeChat group,and their fans' circles,the emotional foundation of the audience can be increased.Users pay more than just Because of the content,there are also emotional needs in terms of identity,ritual sense,and sense of participation.Therefore,content practitioners need to strengthen interaction with users.Through more dimensions of communication,the user's sense of satisfaction is extended,and content socialization becomes a natural choice.Content is not only a traffic currency but also a social currency.Secondly,we must uphold the“content is the king”of the sovereign,high-quality content output is the primary condition for the success of the development of content payment model,so it is very important to retain high-quality content producers.Respect for content producers must deal with the copyright issues of musical works.Even if the copyright protection mechanism for music works in China is not mature enough and perfect,but the music has never been relaxed,it is precisely for this effort.