Twenty-four Solar Terms Visual Design And Discuss Research In The Sight Of Jiangnan Farming Culture

The existence of extensive cultural confidence is attributed to the cultural heritage of the 5000 years of Chinese civilization;and to our continual effort to staunchly inherit,innovatively transform and develop the traditional Chinese culture.As a "time guide" in the production and life of farming society,twenty-four solar terms guides the traditional agricultural production and daily life,which fully embodies the Chinese people's working people respect nature.It conforms to the natural concept of survival,which is the cultural heritage of the Chinese nation.In the modern society,people's throttle awareness is constantly enhanced,and the visual design and rural literature creation products related to twenty-four solar terms also have a wide range of social needs.This topic explores the influence of twenty-four solar terms on Chinese traditional agricultural civilization from the perspective of cultural heritage and regional culture value,and focuses on the specific areas of Jiangnan,combing and studying related farming activities,production techniques and folk customs activities.The author uses analytic interpretation method and case analysis method to generalize the development of traditional schema of twenty-four solar terms and analyzes the present situation and problems of modern visual design.With the modern design method,combining the rural product,the twenty-four solar terms carries on the visual design.On the one hand,it guides a kind to follow the concept of the time series,lets the modern people have the new understanding and the understanding to the traditional twenty-four solar terms.On the other hand,it provides the new thought to carry forward the twenty-four solar terms culture.