An Empirical Research On Marketing Strategy Of YIMO Studio

Current consumption in the domestic art has become a fashionable way of life,especially based on adult education of oil painting training course,collecting art,art,travel,etc.And studio of carrying these business and commercial gallery,from the traditional meaning on the basis of the nature of the gallery,they focus on building a culture and art communication platform,in the conventional art sales at the same time,to different industry cooperation pattern,profit maximization.However,due to the current domestic this kind of workshop in the initial stage,the development of the good and bad are intermingled,have not formed the unique brand positioning and scientific systematic marketing strategy pattern.In this background,this article in order to set up near YIMO art studio as the research object,analyze its existing marketing strategy,thus summarized summed up the current our country some regularity of culture art industry marketing strategy.In this paper,first of all,marketing,art marketing,platform,etc.Summarizes this paper,the theoretical knowledge to understand the development of the art marketing stage and the current marketing status quo of culture art industry in our country.Secondly,using the theoretical tools such as PEST analysis,SWOT analysis to the external development of YIMO art studio environment and its environment are analyzed in detail.Finally,on YIMO art studio existing marketing strategy comprehensively systematically analysis,further put forward a number of effective marketing strategy.Through the comprehensive,system,scientific analysis of the YIMO art studio after research,the author argues that the process of development in the future,continue to adhere to their own unique value proposition of the positioning,and constantly communicate effectively with the target consumers,comply with the target group of products,using the Internet platform and WeChat subscriptions,promote their brand image and artistic products.At the same time,the YIMO art studio can continue to adhere to the existing marketing strategy,using their own advantages,to build an art critic,young artists,target consumers tripartite platform can communicate with each other,promote each other.In addition,also can try to cooperate with different industry,building a culture and art exchange platform,use the platform to achieve complementary resources,makes the benefit maximization.YIMO art studio in short,through a case study,we can see the future of China's cultural art industry marketing will incline to marketing mode of the platform,but the platform marketing model how to operation and development,has yet to be further in-depth thinking and research.