Research On The Visual Design Of Song Ci Culture In The Digital Information Age

This paper mainly deals with the visual design expression of Song Ci culture in the Information Age.Its main purpose is to inherit and develop Chinese excellent traditional culture through the modern visual interpretation of the Song Ci culture.I hope to improve the people’s interest in song culture through the series of visual design of Song Ci culture,the thought and art of communication culture,the edification of people’s morality and sentiment.I want to explain the beauty of Song Ci with modern visual design,and let people feel more intuitively the touching and charm of Song Ci.In the way of expression,further expansion and innovation,and efforts to meet the needs and cognition of the audience in the digital information age.Song Ci contains the word in the emotion is close to the moment after a thousand years,I also hope that through these common personal feelings and human thinking of visual expression,can resonate with young people,let people feel the charm of the culture of Chinese Ci by modern visual way.First of all,starting from the research of digital information age under the visual design and song culture,based on the three song genre as the starting point,the research of representative poets of Ci,the research on visual design method of song culture,from the macro aspects will song culture into the modern visual design language(i.e.,CI visual);from the micro aspects in-depth understanding of Song Ci creation style,poet,meaning,mood and emotion,try to design digital song culture under the information age based on visual image.This paper summarizes five methods of visual design in the style of Song Ci culture,which are overlapping,curve,stroke,point and ink.We will give the viewer a new visual experience by using complex graphic information and graphic design,and open a Chinese visual culture tour with the theme of "Song Yun".Consists of three sets of font design and three sets of graphic design,song vision,and dynamic video form,is a combination of performance of digital information era of visual design and China song culture,starting from my own professional,in response to national policy,promote the creation of excellent Chinese traditional culture.