A Report On Simulated Simultaneous Interpretation Of Xiaomi 2017 Autumn New Product Launch

In recent years,with the rapid development of smart phones,users’ demand for cellphones has been continuously improved and innovation in smart phones has been increasingly valued.As a start-up company,Xiaomi has gone further in a way driven by innovation and integrated with art.At present,Xiaomi has entered more than 70 countries and regions with sales volume ranking the top 5 in 16 countries.The author has learned from some foreign websites that many countries’ media and users are full of expectations for Xiaomi’s new product launch event.However,few Chinese brands with high reputation in the international market like Xiaomi have interpretation for their consumers abroad in their new product launches.Chinese brands should meet the requirements of worldwide audiences and consumers to learn about their products,but the lack of language service at the site of product launches is a problem that needs urgent solutions and improvement.The author thinks that it is of great value and significance for Xiaomi,a Chinese enterprise leading the technological evolution of global electronics industry,to carry out the practice of simulated simultaneous interpretation of its new product launch.It would bring a corresponding reference to the language service of future product launches of some enterprises in this field.At 2 p.m.September 11,2017,Xiaomi held a new product launch with the theme of "Full Screen 2.0" at Beijing University of Technology’s stadium.Lei Jun,the speaker as well as the founder of Xiaomi,introduced the product configuration,technological innovation and users’ experience of Mi Notebook Pro,Mi MIX2 and Mi Note3 in detail,and expounded the vision and values of Xiaomi,which caught worldwide wide attention.The author practised simulated simultaneous interpretation of its new product launch.And in this paper,the author made an analysis of the performance from four aspects: the introduction of the interpretation task,the task process of the interpretation task,the case analysis in the interpretation task and the summary of the interpretation practice.Through this practice,the author found out the existing problems in the process of the interpretation,came out with relevant solutions and summarized experience for interpreting the same kind of product launches,pointing out the direction of future interpretation exercises and practice.It is also expected that related the issues discussed in this report will offer some reference for the on-site language service of relevant enterprises and interpreters.