Research Of The Control Strategy Of The Illegal Circulation Of Cigarettes

As the only one in the country to retain the monopoly system of the tobacco industry in recent years, exposed a lot of problems, such as the lack of vitality of the marketing of cigarettes, the internal supervision become a mere formality, the illegal circulation of cigarettes, the situation is increasingly intensified, etc.. In the current national tobacco monopoly system and economic environment into the new normal, cigarette illegal circulation problems are further accentuated, the destructive force of the tobacco industry is becoming much more, resulting in a region between the cigarette market impact, disrupting the normal cigarette market order and price, harm the interests of consumers and the interests of the state, even serious enough to shake the foundations of the tobacco monopoly system. Therefore, it is very urgent and necessary to explore the reasons of the illegal circulation of cigarettes, and to study how to solve the problem of illegal circulation of cigarettes from the operating mechanism of the tobacco industry.The paper focuses on the market demand for guiding cigarette marketing oriented reform and to effectively suppress the illicit cigarette distribution trends,introduces the development process of our country’s tobacco monopoly system,explain explained key concepts such as Cigarettes outside-system circulation, internal monopoly management oversight and reform of market-oriented.The paper mainly expounds the development and evolution of the tobacco industry in our country,detailedly introduces the manifestation and harm of Cigarettes outside-system circulation, the establishment and perfection of the internal monopoly management oversight and the delopment of four stages of the cigarette marketing network construction.Emphasis on state tobacco monopoly administration management governing the illegal genuine cigarettes ’circulation and change of cigarette marketing policies in different periods, and Draw the preliminary framework of internal monopoly management supervision mode for innovation and launching the marketing of the cigarette market orientation reform. Then, combining different cigarette retailers, cigarette retailers and tobacconists, tobacco industry insiders illegal operation and so on four kind of illegal genuine cigarettes ’circulation manifestation, the paper analysis of the reasons for this phenomenon from the aspect of tobacco companies cigarette production and sale, cigarette retailers non-standard operation and low cost of violation. The paper trys to Sort out the present stage of cigarette marketing limitations and hysteresis of internal supervision, indicate the direction for reform and innovation in the next step.On this basis, the paper adopts the empirical analysis method to study the marketization of cigarette marketing orientation and innovation internal supervision of the four mutual control mode of the writer’s institution. Combining the author unit effect data,demonstrates the possibility of administering illegal genuine cigarettes ’circulation. Finally, combining with the above research conclusion, the paper put forward using the mothods of incresing the cigarette demand forecast accuracy, strengthening the brand cultivation, enhancing retail customer classification evaluation scientifically and reasonably, carrying out the four mutual control mode and mechanism of monopoly to cure illegal genuine cigarettes ’circulation.Governing the illegal genuine cigarettes ’circulation is a complex, arduous and urgent and long-term system engineering. Only respecting the rule of market economy, reforming the cigarette marketing model, incresingscientific cigarette selling, intensifing Mutual control of four members modeinformation sharing mechanism, strengthening market oversight and cutting off the illegal genuine cigarettes ’circulation underground network can ensure cigarette market order stability and finally contain illegal genuine cigarettes ’circulation, purify the cigarette market and ensure the goal of state revenue.