Research On Emergency Management Of Agricultural Product Quality Safety Event Based On Network Public Opinion

The development of the Internet, become the whole of the rapid spread of network public opinion information spread and the main platform. People use web news, network BBS, space, video podcasts, mobile media, and weibo, WeChat, such as QQ, MSN GROUP of network media to spread information and release information. As due to the rapid development of social media, the transmission of network public opinion information trend of polarization, sometimes present positive and active, and sometimes it is false hype, influence and the bad. Quality and safety of agricultural products to the country's major security problems, focus and attention degree is also unusual, related to the traditional media and network media to agricultural product quality safety incidents reported also abound, some of the negative report distorted the facts, infinite amplification hype or not about agricultural products quality and safety problems have emerged, cause the from all walks of life, social panic, and difficult to Ann, lead to the development of agriculture and country economy has caused serious damage.This article from the spread of the network in recent years about the quality and safety of agricultural products, this paper studies the following questions:(1) In view of the agricultural product quality safety incidents in recent years, analyzed the network public opinion influence on agricultural product quality safety incidents. Analysis of the agricultural product quality safety incidents emergency management in the problem, how to effectively monitor the agricultural product quality safety incidents to.(2) The network public opinion on the analysis of the propagation mode of agricultural product quality security incident, this paper analyzes the network public opinion influence on agricultural product quality safety incidents, network public opinion on the analysis of the transmission way of the agricultural product quality safety incidents and events and puts forward the agricultural quality and safety of 5 w transmission model.(3) Analyze the agricultural product quality safety incidents emergency management strategy, from the perspective of the agricultural product quality safety incidents emergency management, this paper analyzes the agricultural product quality safety incidents emergency management principles and methods of constructing the emergency management model, to a specific case analysis of agricultural product quality safety incidents emergency management strategy.(4) Based on the quality and safety of agricultural products of network public opinion emergency management system, to the agricultural product quality safety incidents emergency management framework.