The Study Of Government Crisis Public Relations Strategies In The Context Of Situational Crisis Communication Theory

Situational crisis communication theory is a theory that based on different types of crisis and crisis situation,it's main goal is to develop different crisis response and communication strategies for organizations.As a well-developed theory,situational crisis communication theory can provide operational model and specific strategies for the operation of crisis public relations.The effectiveness of situational crisis communication theory in the nonpublic sphere has been confirmed,but the applicability in the public sphere remains to be studied.In the context of the crisis with multiple subject related to government,the crisis situation will be more complex,and the operation of government crisis public relations is more difficult.In the period of transition of the society,there will be more instability,and more instability means more crisis in public sphere.The crisis in public sphere requires the government to have a set of more perfect crisis public relations strategies and mechanisms to deal with the crisis and may have occurred.Besides,the government can diminish the harm to the image of the government through crisis public relations activities.In this study,I selected "11 · 24" Fengcheng Power Plant Collapse accident and the "7 · 19" Xingtai Flood accident as cases,and the purpose is to explore the feasibility in the practice of situational crisis communication theory in the government crisis public relations,find out the existing problems in practice,to explore the cause of the problem and find out the solutions,situational crisis communication theory to practice makes better guidance of government crisis management.The first part of the research try to do the literature review about crisis communication,crisis public relations and other related research at home and abroad,and then I'll try to define the relevant core concepts.In the second chapter,the author will introduce the basic theory,the development history and the detailed content of the situational crisis communication theory,and discuss how the situational crisis communication theory inspire government's crisis public relations.In the third chapter,this paper" selects two representative cases to verify if the situational crisis communication theory work in government crisis public relations.After case study,the research proposed that there are four questions in the practical application,and these four questions are:Multi-Crisis Subject,Complicate Crisis Situation,Regardless of media and the lack of emotions.This research also try to find out the cause of the question.In the last chapter,this research try to find out the path to solve the four questions above and optimize the government crisis public relations strategy,so that situational crisis communication theory can provide more help to government crisis public relations.