Research On The Rank Bidding In The View Of Anti-monopoly Law

In the Internet age,information is complicated,people get information way varied also.With the development of science and technology,the acceleration of social rhythm,people's demand for information on the speed of demand for search engines rely more and more serious,more and more trust.Search engine business is to seize the pulse of the times,to grasp the needs of people tend to,so more and more search engine business people use the search habits and the vast number of network use to create a platform.Which Baidu has occupied a leading position,far ahead of other search engines.Which in the infinite benefits to the people at the same time also caused a lot of trouble.Ranking bid is one of the unavoidable problems,the harm is also increasingly significant.Especially as a search engine giant Baidu,in the possession of the dominant position in order to maintain their own position,to obtain greater profit margins,to take the ranking bid model,so that some companies in order to obtain potential trading opportunities and have to take the auction.To get a better ranking page position,some high-quality enterprises didn't participate in the auction that forced to be in an adverse position.The most important thing is that some enterprises don't have qualified,people based on the trust of the search engine search information,the results of the information is not timely to solve the problem but damage their own interests,the impact of many aspects.Also contrary to the original intention of the establishment of the Internet.The problem of ranking bid can be discussed from a number of legal perspectives.This paper mainly studies from the perspective of antitrust law,whether it is a monopoly,whether it is regulated by antitrust law and how to regulate it.In the introduction through the recent Baidu search engine ranking bid triggered by the hot issues discussed,the need for anti-monopoly law regulation of the necessity of the text part of the text will be the first brief introduction to the characteristics of the auction,the origin and the mode of its operation,then from the perspective of antitrust to qualitative ranking bid this behavior,from the definition of the relevant market,the dominant position of the market,the ranking of the behavior of the evaluation criteria whether the abuse of market dominance of these three aspects to analyze how to define the relevant market.To explore the theoretical predicament and the relationship between bilateral and unilateral markets,the dominant position and factors of market dominance,the factors that influence the dominant position of the market,the particularity of the behavior of misappropriation of market dominance,the rationality of judgment criteria.How to determine whether the basis for the abuse of its theory.Finally,through the study of these aspects to solve the theoretical controversy,give reasonable suggestions to explore the anti-monopoly law regulation row,ranking auction behavior of the new path.Through the analysis of the ranking bid behavior,finally concluded that this behavior constitutes a monopoly in the anti-monopoly law,the need for regulation.Put forward the existing problems and difficulties,give reasonable suggestions,from the enterprise,users,search engine service providers,the law and other angles,strive to solve the existing problems,a reasonable guide to the auction behavior for the government In the regulation of such acts to provide recommendations to the enterprise in the operation of the reference while the majority of network users to identify information to provide guidance,to eliminate the existence of the phenomenon of the existence of the drawbacks of the auction,a reasonable guide to maintain the legitimate rights and interests of network users.Create a good network service operation mechanism ? a harmonious ? healthy and secure network environment.