A Study On The Dissemination Of Socialist Core Values On Microblog

As a platform for freeom communication,microblog is a key channel to ensure that socialist core values can obtain effective dissemination.Through the method of questionnaires,this paper combines the recovered contents of investigation,focuses on the main problems of disseminating the socialist core values on the communication platform of microblog and the solution strategies from the perspective of communicators.In the author's opinion,in the process of disseminating the socialist core values on microblog,main dissemination activities conducted by core values communication subjects include creating a good social atmosphere in services,relying on comments to guide the values of Internet users,relying on topics to plan the agenda,relying on literary and artistic creation to promote values imperceptibly,etc..There exists a link of cooperation and supervision among the actual dissemination activities conducted by various communication subjects.Through the related research,the author shows that the current dissemination of the socialist core values on microblog exists two aspects of key issues.Firstly,there are various deficiencies of official microblogs.They are not really close to the activities of Internet users,the content they disseminate lacks sufficient rigor,and they lack a unified management system.Secondly,there are some main problems of private microblogs.Internet users' remarks are not rational enough and the purpose of communication is not clear enough.On the basis of the main problems,this paper analyzes the main causes of the existing problems,and puts forward the strategies and suggestions to solve the problems.Aiming at the dissemination of values on microblog,the author provides a matching approach from five aspects,including the implementation of standardized management of microblog dissemination,the rational use of dissemination platform,the improvement of the personal qualities of microblog users and the compliance with the characteristics of microblog dissemination.Ultimately,it is proposed that in the current era of microblog,the correct dissemination of values not only needs to comply with the characteristics of microblog and objective laws,but also needs to form good cooperation among a number of subjects,thereby improving the overall dissemination content and quality,improving the microblog operation effect in an effective way,building supporting talents and jointly building a dissemination platform with good atmosphere.Through the communication platform of microblog,we can improve our personal qualities together,enhance our own connotation,learn the socialist core values,rationally use the platform of microblog and spread the socialist core values in a right way.