Study On The County Government Image Shaping Under The Background Of All Media

With the accelerating process of modernization of society,the public's expectation of the government is constantly improving.Government image shaping has gradually become an important subject in government social governance.The image of the government is a valuable intangible asset,which is an important part of the government's smooth implementation of social governance and the construction of a satisfactory service-oriented government.The county government is in a crucial link between the preceding and the following.It is of great significance to study the image building of the county government in order to shape the overall image of the Chinese government.Shaping the image of the government is based on the conduct of administrative action,Through the media to the public to convey the concept of value,and ultimately in the minds of the public to form a cognitive process.The media as a communication medium,plays the role of a bridge in the image of government.The complexity of administrative action,the diversity of government image,determines the government needs the media as a platform,the use of media attributes and functions of the image shape.Today,the government has gradually realized that the media is becoming an important means of communication,and plays an important role in shaping the image of the government.The rapid development of science and technology lead the society into the all media age.Microblog,WeChat,forums and other media were coming into its own,breaking the traditional media transmission mode.The mode of communication from the one-way to more diversified,The relationship between the communication subject and the audience also changes,which brings opportunities and challenges to the government's image building work.On the one hand,the communication and discussion between the government and the audience in the whole media environment has been strengthened,the efficiency and quality of social governance have been improved,and the width and breadth of the propaganda of the government image have been widened.On the other hand,the communication environment is becoming more and more complicated,the true and false information content is difficult to judge,the trend of public opinion development is difficult to judge,the government to make up their own opportunities to reduce the traditional concept of governance can not meet the needs of modern governance.Therefore,it is of great significance to find the image factors and ways to adapt to the whole media communication environment.In view of the changes in the environment and the inseparable relationship between the media and the image of the government,the paper first studies the related concepts of the whole media and the image of the government,revolves around the fundamental purpose of shaping the government's good image and enhancing the government's soft power.This paper analyzes the important role of the whole media background in shaping the image of the government through the methods of literature research,empirical research,induction and deduction,and analyzes the influencing factors of government image shaping in the whole media background,and sums up the image of government Shaping the opportunities and challenges facing,Taking Long county as an example,combined with some specific examples,by analyzing the main practice of shaping the image of the government under the background of the whole media,this paper summarizes the current situation and problems of the image shaping of the county government,and finally help the county government image building work carried out.The paper takes the microcosmic angle as the breakthrough point,limits the government image promotion research to the county level,deeply analyzes the causes of the problem,puts forward the pertinent suggestions,so as to provide some reference for the government image shaping work,Enhance the reputation of the government,to promote the image of the government to achieve a qualitative leap,to meet the people's expectations and requirements of the government.