Research On The Problems Of False Advertising Law

With the development of the social economy,the advertising industry is full of vitality now.Since the market economic activitiesareaimed to pursue economic interests,that the false advertising can bring the maximum profit to economic agents makes an contribution to its emergence,and it is always in multitudinous forms.False advertisementsby the means of misleading the propaganda,especially in some popular industries,are intended to interfere with the normal judgments of consumers and deceive them with the wrong information,destroying the consumers' legitimate rights and interests,as well as the economic order,and finally it will greatly undermine the development of the market-orientedeconomy,andcause the market-oriented economy to drop into an extremely chaotic situation.Therefore,it is necessary to crack down the false advertising.Since there are more and more false advertisements,it is time to make effective legal regulation,curbingthe illegal acts of the false advertising and purifying the market competition environment,so as to provide a reasonable protection of the consumers' legitimate rights and interests and increase the transparency of market competition.In a word,In order to efficiently protect the rights and interests of consumers and maintain a harmonious market economic order,this paper will conduct a deeper study on the regulation of false advertisements.In the economic society,false advertisements tend to cheat consumers on a variety of excuses,to seek their illegal interests,which will definitely bring great harm to the normal operation of society.In this paper,the harm of the false advertising on the market economy and other corresponding issues will be discussed.This paper is divided into six chapters,the first chapterisan introduction,including the background of the false advertising and the significance of the study;the second chapter is mainly about the basic theory of the advertising,including the concept,properties and characteristics of the normal advertisement and the false advertisement,so as to have an overall grasp of the meaning of the false advertising,and this chapter is also regarded as the basic of the latter chapters.The third chapter is about the status quo of the false advertising in China and the existing problems of the related legal regulation,by the analysis of the characteristics of Chinese false advertising and the issues existing in the legislative regulation,the government regulatory mechanisms and the industry self-discipline mechanism.The fourth chapter is about the foreign relevant laws of the false advertising and theirlessons which is applicable to China,by making a comparison between the relevant provisions of the United Kingdom and that of the United States and considering China's actual situation,to find useful experience on improving the legal regulation of the false advertising in China.In the fifth chapter,the author puts forward some suggestions on the legal regulation of the false advertising,mainly targeted to the issues and the foreign successful experience discussed in the third chapter.These solutions will be showed from three aspects,including the legislation,the government regulation and the industry self-discipline.The sixth chapteristhe conclusion.Through the analysis of the status quo and corresponding reasons of the false advertising,as well as relevant legislative proposals for regulating the false advertising,this paper hopes to make an contribution for the early elimination of the false advertising.