A Study On The Development Strategy Of "Internet Government Service"

One of the functions of the government is to provide public goods and public services to the whole society.Public services related to social security,health care,government services,and many other aspects related to the vital interests of the public.So the relative comparison,the actual life of the public is more concerned about the government's role in public services.This article discusses the main point of view of the government service,which is a branch of the public service provided by the government.With the Internet era of large data,information technology can be applied to all areas of society.Government services provided by the Government in the traditional model,has been unable to high-efficiency,high-quality completed,so whether the government itself or the public's needs,the new information technology applications to government services in the growing voice.For the government,the past two years have been introduced a number of policies and programs to support the Internet and the effective integration of government services,in particular the April 2016 promulgated "to promote" Internet + government services "information Huimin pilot implementation of the program " For the first time to carry out the " Internet +government services " model,to promote the realization of " a window of a network," the goal.For the construction of the "Internet + government services" model,the government has already completed part of the construction of these two years,for example,the pilot cities to establish electronic certification system;related applications such as microblogging,WeChat,government websites and other government information and government services The use of Alipay,micro-wallet and other software to achieve some areas of government services online processing and online payment.But these models are basically the most basic model,but also a more comprehensive and deeper development and construction.In this paper,"Internet +government service" has been comprehensively analyzed by SWOT analysis,and the development of "Internet + government service" firstly has its unique nature in the government itself,the mature technology and model of the existing E-Internal policy support and the success of pilot cities and other advantages precedent;But there is also a wide range of business services,"information island" a serious phenomenon,the lack of professional management organizations and the corresponding personnel,public service attitude needs to be improved disadvantage;Under the influence of thesociety,the social environment has given the advantages of "Internet + government service" in the era of large data,the universal application of mobile intelligent products,the generalization and diversification of application software platform,and the extensive public participation in network media.Of the external opportunities;But also brings the hidden dangers such as network security problems,the existing government services platform network of public opinion channels lagging behind the development and maintenance of investment costs,the lack of relevant legal construction,the regulatory mechanism is not perfect threat.In this paper,how to play the advantages of "Internet + government services",using the opportunities brought by society,to avoid their own weaknesses,to avoid the external threat to focus on a detailed elaboration,to draw "Internet + government services" development strategy:Building O2 O government service model,and actively promote the interaction between the government and the public;the establishment of professional management,training related technical personnel;prevent network security risks and strengthen the relevant legal construction;development of government-enterprise cooperation,improve online assessment and regulatory mechanisms.