The Cognizance Of “Easy Standard” In Relation To Confusion In Trademark Law

With the rapid development of commodity economy,the trademark can be described in a market economy is playing an increasingly important role.For enterprises,the trademark as an intangible asset,to establish the credibility of enterprises and economic development in a pivotal position,it benefits the operators,consumers and service providers are closely related.It is due to interest driven,so that some people on the road to trademark infringement,trademark counterfeiting,by confusing consumers obtained through ill-gotten gains,disrupting the normal order of market economy,while consumer and trademark infringement the legitimate rights and interests of persons.With the development of economy and society,trademark infringement may appear more new form,will become more complex,so when the infringement must be a deep understanding of the laws and regulations of the connotation and denotation.In the confusion standard applies to trademark infringement identified in the process,in addition to the relevant public,trademark similarity,similar goods,easily lead to confusion in the basic concepts or facts accurate definition,it should be clearly defined in the standard of these,which is China's judicial practical problems to be solved.Based on the above analysis,through the legal analysis of the nature of trademark infringement,trademark infringement believe is essentially a fact illegal behavior,so required prior to use legal means to protect the human rights of prior use.Also proposed to improve our system of trademark infringement identified specific recommendations,there should be the possibility of confusing standards as a precondition for trademark infringement,trademark dilution should be based on standards for the protection of well-known anti unregistered well-known trademark and trademark should be clear that the constituent elements of indirect infringement.