Commercial Violation In The Field Of Internet Shopping And Its Legal Regulation

With the gradual rise of the Internet,people in the network environment is growing,the active market environment to promote the vigorous development of the Internet,more and more people in this environment to explore opportunities in the environment,making the Internet more and more Diversification.The new model of the Internet,carrying more and more enterprises to take this trip express,"Internet +" concept of the emergence of a breakthrough in the traditional enterprise marketing model,from a new perspective to re-planning the development of society and the form of enterprise The However,competition in the online market is often active.The Internet market,the law of the jungle,if the competitors did not play the spirit of twelve to face the vagaries of the vagaries of the Internet competition,then the individual business will be unfair competition means to combat.Many e-commerce unfair competition means endless,the most common is the shopping field of false comments and false sales,so that shoppers in the purchase of goods,confuse their audiovisual,loss of judgment.There are some businesses will create a false propaganda information,the use of some bad software to improve their credibility,slander counterparts.The emergence of this Internet business defamation,disrupting the stability of the Internet business market,undermines the fair and equitable market competition environment.The rapid development of the Internet market,while bringing global economic opportunities,but also brought unprecedented legal risks,this is because the current Internet business unfair competition means all the acts in our laws are not clearly defined,many new Criminal competition situation has long been beyond the scope of our legal constraints,making the Internet environment in the short term foul,it is difficult to get norms.Therefore,too rigorously and the development of our laws,is the current rectification of the Internet environment,the primary problem,so as to improve the legal system and strengthen the judicial and efficient practice.This paper is aimed at the emergence of unfair competition in the network environment of the current Internet chaos,which will be deeply analyzed and summarized,combined with the current situation of our country's law,put forward the legal regulations in line with the legal reality,and draw the more advanced countries Advanced experience,reflect on China's network economy under the "anti-unfair competition law" specific loopholes in China's law to improve and implement the specific situation.