The Research On Network Transmission Of Marxism Popularity

With the rapid development of information technology,to the Internet as a new media communication tools continue to emerge and rapid update iteration,meet people convenient access to information at the same time,also affect people's way of life and social participation way.The network information technology,on the one hand to spread ways to break through the traditional mode,faster and more targeted,the spread of the concept of innovation,but also makes the life of people everywhere "Internet plus",a mobile phone can pick up the depth spread their world outlook and values,make the network become a part of life their inalienable.On the other hand,the audience information source of multi-channel,ideological belief diversification,learning habits and change the way,make a single,the traditional way of communication is the intimate connection with daily life,thus losing the traditional media,to a certain extent also lost for the thought of the main position determination and courage.The spread of Marx doctrine seems to be the mainstream media,the mainstream consciousness of self talk.In the new situation,to explore the spread of the Marx doctrine in the era of information network environment dilemma,explore effective ways on how to popularize the mass popularity of Marx's ideas and innovation of Marx doctrine spread,is the development of Marx's theory of the dual requirements of network culture and maintain correct,deep theoretical and practical significance.Based on the information network is highly popular mode of transmission of Marx's popular environment as the main clue,based on a comparative study of the traditional means of communication and information network transmission,analysis of the characteristics of the dissemination of information under the network environment,and fully tap the description of Marx doctrine popular in the backgroundof the network under the environment of the information has been demonstrated or may face in the future the problems,challenges and opportunities brought by network.On this basis,combined with the relevant knowledge of network communication,from the three aspects of communication principles,communication strategies and communication measures to explore ways to solve the problem.The first chapter briefly discusses the background,purpose and significance of the topic,research status at home and abroad,literature review,research ideas and methods.The second chapter mainly analyzes and sums up the problems and challenges of the popularization of Marxism in the Internet era,taking the characteristics of information rich and diverse in the network era,the freedom of opinion and the popularization of language use as an example.The third chapter focuses on the methods of network communication and the new opportunities for the development of Marx's popularity in the network era.The fourth chapter analyzes how to promote the popularization of the Marx doctrine from the following three aspects: communication principles,strategies and measures.