Celebrity Name Rithts Protection Under The Vision Of Therademark Law

This is a new problem to protect the name rights of celebrity in current global economy when it is damaged.peoples are forced to pursue to economic benefit primarily in commerce activity is the essentially characteristic of business.in this age,there are a large number of events that name rights of famous are used trademark to promote economic benefit,because the worth is included in celebrity is very rich.this problem can not be solved effectively by relevant laws in our nation.so we must find some valid ways to work out it.the is my object of study.i will conduct analysis to it,then give some suggestions in experiences of other countries such as American,Britain,Germany.The first to come up with argument when discussing the case of name rights of celebrity.in part two,trying to discuss the relation and contradiction between protection the name rights of celebrity and trademark laws.in part three,there is a description about current situation of legislation in china..in part four,analyzing the foreign laws of protection the name rights of celebrity.in part five,proposing some points to solve issue.