Judicial Identification Of The Market Confusion Of The Unique Packaging And Decoration Of Famous Commodities

From the initial landscaping function to identify the source of goods functions,well-known commodity-specific packaging and decoration in the market transactions play an important role.Commodity packaging and decorating through its identification function to guide consumers to buy goods,saving the consumer search costs,while encouraging operators to maintain or improve the quality of goods and create a good reputation.As the well-known goods packaging and decoration unique carrying a good reputation,the market appears to unscrupulous operators of counterfeit well-known products,packaging and decorating unique decorating phenomenon,in order to mislead the consumer purchase.Well-known products unique packaging and decoration of the confusion directly to the interests of the operators,but also to the consumer to buy a lot of trouble.At present,we are well-known commodity-specific packaging and decoration confused the existence of confusion,the biggest problem is the lack of consumer judgment mechanism.Therefore,this paper attempts to demonstrate the consumer judgment standard in the well-known commodity specific packaging and decoration confusion in the position and role,in order to better regulate this kind of market confusion.In addition to the introduction and conclusion,the article consists of the following four parts:The first part aims to clarify the legal attributes of commodity packaging and decorating,and then determine the basic premise of confusion.This part first discusses the legal attributes of the unique packaging and decoration of famous commodities,and defines the right of packaging and packaging as legal right and clarifies its intellectual property rights.Second,to explore the confusion as the basic premise of the known and unique.The author analyzes the specific cognizance of the two,points out the existing problems in the two,and discusses the more accurate method.The second part is the analysis of the confusion theory and the possibility of confusion in the decoration of commodity packaging.First of all,it introduces the application of the confusion theory in the right of commodity packaging decoration,which shows that the confusion has become the criterion of confusing the commodity packaging and decoration The Subsequent to the type of confusion to sort out the possibility of detailed definition of the relationship between confusion,initial confusion and confusion and other types of confusion,the possibility of confusion for the specific identification of bedding.The third part analyzes the existing problems in the existing methods based on summarizing the existing methods of determining the possibility of confusing the packaging of goods.In this part,we first analyze the method of "overall impression determination","same or similar method" and "multi-factor detection method" in the existing method,and point out that there are some defects in the judgment of confusion The necessity of consumers to judge the possibility of confusing the possibility of commodity packaging.The fourth part focuses on the consumer judgment mechanism in the confusion,and this part first clarifies the special significance of consumers in confusing the possibility of identification,pointing out the objectivity of consumer survey and the rationality of consumer judgment.Secondly,it analyzes the basic principle that the consumer judgment mechanism plays a role in confusing the possibility of cognition.Finally,on the basis of drawing on the methods and measures of American consumer survey,the author puts forward the method of perfecting the mechanism of consumer judgment in our country.