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Research On The Functions Of Government In Agricultural Regional Brand Integration

Posted on:2018-08-10Degree:MasterType:Thesis
Country:ChinaCandidate:L SongFull Text:PDF
GTID:2346330518985761Subject:Administration
Abstract/Summary:PDF Full Text Request
Agriculture is the basic industry that support a country's development,and provide people with basic necessities of life,the development of agriculture is directly related to the survival of one billion people in China.Since the reform and opening up,with the increase of residents' income level,the market competition is increasingly intense,the brand has become an important factor for people to choose agricultural products,and agricultural products brand has become the inevitable trend of agricultural development in China.At present,there are various brands of tea in the market of agricultural products,and the quality of agricultural products is uneven,so that consumers can not make the right choice.In such a social environment,how to complete the integration of agricultural products brand and let high-quality agricultural products stand out become problems that have to face and solve.The integration of China's agricultural products brand is a systematic project involving many subjects,including government,enterprises,trade associations,farmers and so on.However,thinking of the current situation of China's agricultural development and the characteristics of regional brand of agricultural products,it is the best way that government lead and complete the integration of regional brands.With the help of regional brand of agricultural products can not only make full use of regional resources,solve the difficulty of companies and avoid the risk of farmers,but also can adjust agricultural structure and advance agricultural transformation and upgrading,constantly improving the level of agricultural modernization.Based on the relevant concepts and theories of regional brand integration of agricultural products,this paper analyzes the relationship between the government functions and the integration of regional brand of agricultural products,and the theoretical basis of the integration of regional brand of agricultural products.By the example of the tea brand in JiangXi Province,this paper introduces the present situation of JiangXi province tea brand integration and puts forward the problems in the integration process,then throw out suggestions on improving government functions the government function in the integration of the tea brand: improve the management system,strengthen brand supervision,strengthen marketing promotion,improve the relevant measures and define the property rights.
Keywords/Search Tags:Agricultural regional brand, Local government functions, Brand integration
PDF Full Text Request
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