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Research On Loyalty Discount From The Perspective Of Antitrust Law

Posted on:2019-07-04Degree:MasterType:Thesis
Country:ChinaCandidate:Z W ChenFull Text:PDF
GTID:2346330542477806Subject:Law
Abstract/Summary:PDF Full Text Request
With the rapid development of China's market economy,loyalty discount as a way of competition,especially since the 2016 Tetra Pak case,more and more concerned by the antitrust laws.The identification of loyalty discount is very complicated.On the one hand it can effectively reduce the price of the product,to bring considerable benefits and benefits to consumers;on the other hand,due to the loyalty discount induced effect,the exclusion effect,there are serious exclusion,limit the potential threat of competition.Therefore,a comprehensive analysis of loyalty discount,a reasonable assessment is very important and necessary.This article is divided into five chapters.The first chapter briefly introduces the research status quo of domestic and international research on loyalty discount and the significance of the research.Chapter 2 introduces the basic questions about loyalty discounts,focusing on the definition,characteristics,and analysis of loyalty discounts.The third chapter analyzes the EU and the United States on the principle of loyalty discount and the rules of regulation,combined with the British Airways case,Intel case two classic case demonstration.The fourth chapter focuses on the analysis of illegality,based on the perspective of anti-monopoly law,combined with the characteristics of loyalty discount,carries out in-depth analysis and research,and establishes the evaluation method of determining whether a loyalty discount behavior is illegal.The fifth chapter,through the analysis of the case of interest and the analysis of the method in the fourth chapter,the author puts forward some suggestions on the legal regulation and puts forward the proposal of conformity in the enterprise's own perspective.
Keywords/Search Tags:loyalty discount, abuse of market dominance, antitrust, rules and regulation
PDF Full Text Request
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