Research On The Judgment For The Same Or Similar Decoration Of Well-known Goods

The unique decoration of products have effects in functional and beautiful.In the fierce competition in the modern commodity market,the role of unique decoration has expanded and can distinguish the difference between the source of goods.From this point of view,the function of the commodity characteristic decoration gradually expands,with the role of goodwill and the role of quality assurance.For the pursuit of profit,between the same or similar products,there will be competition and even tort.brand strategy is one of the embodiment of the intellectual property strategy in the commodity market,product unique decoration as appearance impression of soft power.came to consumers view.Businesses often involved in special decorate the high cost of human and financial resources.As a very competitive and commercial value of well-known products unique decoration,its status and significance are important.In recent years,the cases of packaging and decoration of well-known products with similar frequently occurred,it has reminded us that the unique decoration has become a new focus in the field of intellectual property.Under the premise of coordinating the market freedom,the protection of the special decoration of famous products is the respect for the interests of intellectual property.Although laws had provised methods and principles to determine the same or similar of the specific decoration of well-known goods,it is far less than that of the trademark protection.As the economic benefits of packaging decoration function,also in order to comply with the demand of society culture,decorate also occurred on the basis of a certain change,formed a basic packaging as the main line of all kinds of decoration consisting of a series of special decoration group,whether they are the same or similar,should adopt what kind of methods? There are some deficiencies in the existing methods of determination.The same or similar determination only exists between the similar or the same kind of the other kind of interest crisis that will cause the unique decoration of well-known goods.This article summarizes the concepts and methods of identify on the unique decoration of famous products,and analyzes the value of unique decoration.Through the analysis of the same or similar legal norms of the unique decoration of famous commodities,range division and concept refinement are put forward to the process of the judgment of the unique decoration of famous products is the same or similar.It is expected that they can be more objective in the determination process.Summarize the methods and principles that are the same or similar to the judgment decor used in practice through typical cases and current norms,and discuss.In combination with the practice,a series of special decoration protection has been put forward in the flexible market.Using the theory of anti-dilution,it is recommended to protect the infringing businesses that have association effects on the decoration of different kinds of products.The methods and determination methods of trademark protection are used in order to improve the protection of special decoration of famous products.