New Media Influence On The Values Of Contemporary College Students And The Countermeasures

21st century, the rapid development of science and information technology, the information age has arrived. In this context, the new media is the outcome of information age advances, its rapid trend to infiltrate people work, live and learn every aspect of social development, people's life and the education of students with a great deal of influence. New media with its various information resources and convenient and rapid exchange of information, in the contemporary college students ' learning plays an important role in the life, by the students attention and love. However, the new media in the contemporary University student's life and learning with a convenient at the same time, also because of its open and hidden features, makes all kinds of negative side of mixed messages, on the formation of college students ' values have had a noticeable impact. Based on the impact of new media on contemporary college students ' value, to identify problems and explore solutions and guide contemporary college students ' proper use of new media, and play to their strengths to help establish the correct values of contemporary college students to ensure students healthy growth in a complex new media environment.