The Performance Of "Post Gender" Social Consciousness In Advertisement Research On Spread Effect

With the development of society,advertising shows a special personality and innovation.In reaching the purpose of attracting the attention of consumers,but also continue to tap the inherent meaning of the popular image.Ad mining uses all the valuable performance elements to serve the effect of advertisement information dissemination.It adds more possibilities for the use of gender consciousness in advertising,and creates opportunities for the advertisement effect.This paper focuses on the combination of social consciousness and advertisement in the post-sex era,and through the relevant literature,data analysis and analysis,combined with case analysis,induction and other effective analysis of post-gender awareness in the ad The role of the study.This paper first explores the trajectory of the development of gender society and explains the current situation of gender society.And summarizes the ways in which the social consciousness of the sexes is manifested in advertisements.And expounds the special significance of the image in the advertisement: the image,the fashion,the temptation and the sense of the future,and expounds its special meaning in the advertisement.Secondly,it expounds its performance in the contemporary advertisement,This paper discusses the application of post-gender social awareness in advertisements,and summarizes the reasons why post-gender symbols are used in advertisements.In this paper,the author makes a thorough research on the visual language and technical characteristics of advertisements,and combines the knowledge of history,culture and advertising psychology.Finally,it analyzes the effect of gender social consciousness on the spread of brand advertisement,analyzes the communication environment of gender social consciousness,and summarizes the favorable factors and negative factors.From the artistic effect,the commercial effect,the emotion cognition effect and the brand effect analysis its dissemination effect.And the development of post-gender social awareness in advertising.After the whole thesis,the application and dissemination of gender-social awareness in the advertisement are carried out,and the unique individuality,application and dissemination effect of post-gender social consciousness in brand advertisement are analyzed comprehensively and systematically.For brand advertising future thinking to explore.I hope this paper can be a reference for this topic.