Research On The Quality Evaluation Of The Innovation And Entrepreneurship Education Of Tourism Major In Colleges And Universities Based On BP Neural Network

Tourism plays an important role in the process of China's economic and social development.The tourism professional college students innovation ability evaluation of tourism majors in Colleges and universities has gradually become an important indicator of the quality of training,more and more domestic scholars began to pay attention to the cultivation of tourism professional college students spirit of innovation and entrepreneurship.However,innovation and entrepreneurship education in China started very late,at present the innovation evaluation system has not yet formed the research,innovation and entrepreneurship evaluation on tourism specialty is more scarce,the current urgent need to solve the educational field of our country tourism professional college students innovative entrepreneurship education scientific evaluation problem.The theoretical method of this research is to enrich the tourism professional innovation and entrepreneurship education evaluation,taking S University as the research sample,set up the evaluation index system,and based on the establishment of innovation and entrepreneurship education evaluation model based on BP neural network,a new evaluation of entrepreneurship education for college students majoring in tourism and provide the basis for training.Expand the theory and method of innovation and entrepreneurship education in tourism professional evaluation of innovative tourism professional evaluation index analysis,screening,evaluation based on BP neural network to build the evaluation system of investigation,according to the status quo of the reliability evaluation of the model,in the field of evaluation providesa new perspective.In this study,combing the literature connotation with innovation and entrepreneurship education and research,summarizes the development status of university tourism professional innovation and entrepreneurship education,this paper expounds the present situation of evaluation in innovation and entrepreneurship education teaching quality and put forward demands;under the guidance of experts through the questionnaire survey and interviews,refine the evaluation indexes of quality evaluation;the establishment of index framework of college tourism professional innovation and entrepreneurship education teaching quality evaluation based on BP neural network;selected 7 universities in China,of which 6 samples,1(S University)as the research object,the calculation of each index score by MATLAB,according to the analysis of S University majoring in tourism innovation and entrepreneurship education the quality of the status quo,and put forward the corresponding improvement suggestions.This research can lay a theoretical foundation for the tourism specialty in our country carry out marketing innovation and entrepreneurship education,improve and optimize the construction of related system,if the input to the application to a certain extent to enhance the cultivation of innovative talents of University Tourism Professional Education in China.