"Identity-Experience" Research Of Folk Custom Sports Event In Urban

Life is like the folk custom,urban folklore is city dwellers long-term accumulation of life style and living habits,runs through the whole history of the urban development process.Just as the current society,the more modern city,the more advanced the folk culture.And its people are more willing to enjoy cultural nourishment and take it an important reference index of improving their self-cultivation.City folk custom sports event as an important part of urban folklore culture,not only carry the mission of inheriting excellent traditional culture and enhancing national cultural self-confidence,but also have a great role in recasting the spirit of urban culture and constructing of urban cultural identity.However,analysis of recent studies by reading urban folk sports culture,find that: the recognition of folk sports culture is the most prominent and obvious.Identity as the premise and foundation of realizing the stability of urban political entities and improving the urban agglomeration,not only can construct urban residents' confidence of the national culture,but also can realize national good governance,also still show the prerequisite of the value of folk sports culture.The audience's recognition of the city folk sports events not only affect the experience quality of the event,but also affect the audience's evaluation and subsequent selection of the event,It also affect the people's confidence in the national culture.Therefore,A study of audience's experience from the perspective of audience identity,not only can enrich the theory knowledge of folk sports identity and experience,but also can provide some advice and guidance for other folk sports culture activities in terms of culture identity,also can formulate ideas in the promotion and marketing strategy of urban folk sports events.To make the city folk sports and cultural activities develop healthily,ensure its sustainable development.This study will take the Suzhou River Dragon Boat Race in Shanghai as a case,Using exploratory factor analysis,Inquiry factor structure of identity and experience of Suzhou River Dragon Boat Race in Shanghai.Using the method of regression analysis assume and validate the specific role of identity to experience on the basis of comprehensive factor analysis,explore its internal relationship.Through the study found: Suzhou Shanghai River Dragon Boat Race recognition part mainly contains three dimensions of material identity,cultural identity and value identity.Suzhou Shanghai River Dragon Boat Race experience part mainly contains three dimensions of functional experience,emotional experience and quality experience.The internal relation between identity and experience is mainly manifested as: the material identity of the audience has a significant positive predictive effect on the competition quality experience,emotional experience and functional experience;The audience's recognition of the value of the event has a significant positive predictive effect on the competition quality experience,emotional experience and functional experience;The audience's recognition of the culture of the event has a significant positive predictive effect on the competition quality experience,emotional experience,there was no significant positive prediction on its functional experience.Aiming at the main problems existing and internal relevance mechanism of identity-experience in the process of the Suzhou River Dragon Boat Race in Shanghai,combined with contemporary reality,from the three dimensions of material identity,cultural identity and value identity,find that the enlightenment of the future development of urban folk sports events,(1)material identity: In the process of the development of urban folk sports events,we must adhere to the positive innovation in order to promote the development and prosperity of the city folk sports material products market;(2)value identity: To learn scientific speculative,,guide the value recognition of urban folk sports events.(3)cultural identity: To know how to embed technology,use new media tools,to strengthen the cultural identity of urban folk sports events.