Research On The Promotion Mode Of He Taijiquan

Taijiquan is a combination of Chinese traditional culture,the traditional martial arts,traditional fitness and traditional philosophy,not only has a strong physique and psychological adjustment function,can generate potential economic value,and at the same time,Taijiquan further out of the country,by people around the world welcome.As a form of Taijiquan,Taijiquan,as well as the characteristics of general Taijiquan,has its own unique characteristics: fit,Shun,middle,flat,light,round,soft and lively.It is rich in content,broad and profound,and will Chinese traditional philosophy,traditional Chinese medicine,traditional medicine,traditional aesthetics and traditional martial arts together organically,is a good way to strong body and mind,so we need to carry forward and Taijiquan,explore the background of modern society and promotion mode of Taijiquan is the research purpose the subject of the.This paper mainly adopts the methods of literature research,expert interviews,questionnaire survey method and mathematical statistics method for comprehensive research,the investigation of literature and expert quotations and statistical results are classified and analyzed,and obtained the following results:(1)and Taijiquan practical and ornamental and promotion channels and content while broadening and rich,but overall is relatively single,insufficient system,promotion of less and more restrictive,management is not perfect;(2)the domestic Taijiquan market has great potential,and there is a lack of promotion models and methods.The market of Taijiquan is very large,and the popularity rate is low,and the proportion of enthusiasts in the elderly is relatively high;(3)at present,the proportion of stable income in Taijiquan lovers is higher,and other practitioners have less opportunities for publicity,covering insufficient resources and promoting a single form;(4)the proportion of senior citizens is too high,young lovers are badly lacking,and the proportion of age is seriously out of proportion.It shows that there are some defects in the propaganda ideas and methods of taijiquan.Due to prejudice of Taijiquan and Taijiquan promotion and now is insufficient,which makes the development of Taijiquan and slow,confined to Tai Chi enthusiasts circle,very low in young visibility,this not only with the youth of Taijiquan itself and not enough understanding and misconceptions about,but also with the heshitaijiquan itself has been the promotion strategy is not correct for.So we should make full use of the advantages of new media in today’s society,in youth publicity and Taijiquan fitness value,correct their prejudice against and Tai Chi,and Tai Chi can make long-term healthy development,this article from the heshitaijiquan historical evolution,development status and promotion strategy aspects of research and analysis,through the traditional and modern methods combined with each other and complement each other to form,to promote the vigorous development of Taijiquan and type.