Research On Marketing Strategy Of Children's Art Training Institutions In Ji'nan

The development of the market according to the current situation of education and training in Ji'nan children's art in this paper,I fit in the education and training industry in some experience,after some interviews,telephone inquiries and other forms of research,using the marketing theory of 4Ps,4Cs,STP and other marketing theory as a guide in Ji'nan children's art training institutions for marketing strategy study.The content hierarchy is mainly divided into four aspects:One is based on the children's art training institutions in Ji'nan,analysis the research background and significance of the marketing strategy,the paper defines the research methods and research route,according to the actual training institutions,the 4Ps marketing theory and 4Cs marketing theory,STP marketing,service marketing,experience marketing,the thesis discusses the relationship between marketing and event marketing etc.the marketing theory,marketing theory also has theoretical value to the children's art training market in Ji'nan;two of the children's art training institutions in Ji'nan market demand and market situation,and to the Ji'nan children's art training school sub meters in 2015-2016 City Marketing related operational data as the sample,the market characteristics of children's art training institutions in Ji'nan;the three is a reference to STP based marketing theory,taking Ji'nan children's art training school Yonago marketing operation as an example,in-depth analysis of the children's art education and training industry in the target market refinement,market positioning market differentiation selection,summarizes the pattern of children's art training institutions and market orientation of Ji'nan area;four is the marketing theory,taking Ji'nan Yonago children's art training school in the operation and management of the various marketing strategies of the specific formulation and application as samples,discusses the Ji'nan children's art training market in the brand,pricing,The location,channel and school enrollment enrollment publicity,staff and marketing strategies,combined with relationship marketing,experiential marketing and event marketing idea innovation,put forward concrete strategies and suggestions.That after the analysis of marketing strategy of children's art training institutions in Ji'nan,training institutions must not only be good at making all kinds of marketing strategies,but also good at in the specific operation and management work,properly.And put forward the marketing strategy to play the best effect,create a good benefit,it must take its legal compliance management system,high quality teaching environment and teaching services,improve students' and parents' satisfaction for the implementation of the premise.