2016 Cheng Du WCH&WNH Marathon Participant Involvement And Purchase Intention Of Sports Wearable Devices

In order to accurately grasp the 2016 Chengdu purchase intention of double left and sports wearable device marathon participants involved in this study,the full use of literature,field survey method,questionnaire survey method,to run involvement and purchase intention as the breakthrough point,through the design of questionnaire carries on the system analysis,(1)gender,marriage,occupation,social class is not the involvement and differences of important variables of purchase intention.(2)people of different ages have different cognition of involvement,interest involvement,affective involvement and cognitive involvement in the involvement of high age.The higher the degree,the higher the recognition,the more obvious the difference,.High income recognition value involvement higher awareness.(3)in the18-55 years old,the older,the more obvious the difference in willingness to buy.The higher the degree of education,the more obvious the difference in willingness to buy;the students and the self-employed people in the purchase will be relatively high awareness of the high income monthly income of the people in the purchase of a relatively high awareness of the purchase.(4)there is a positive correlation between the dimensions of involvement and willingness to buy,the higher the involvement degree,the higher the willingness to buy the wearable device,and the involvement will have an impact on the purchase intention.