Research On Market Oriented Operation Of Sanda Championship In National Sports Colleges

Wushu is the quintessence of Chinese culture,plays an important role in the history of China.Along with the rapid development of social civilization,the economic globalization continues to move forward.Sports event marketing operation is the trend of the times,the market operation of Chinese Wushu Sanda is in the initial stage of development,but also made a lot of breakthroughs.Wushu Sanda is very rapid in the development of institutions of higher learning in our country,national sports colleges and universities Sanda championship as the host the high level event,if the market operation and promotion,to build China’s colleges and universities sports brand competition.In this paper,the national sports colleges and universities Sanda championship as the research object.To explore the process of market operation and to explore the internal operation rules,and to provide theoretical support for the development of Wushu Sanda in China.The main use of the literature method,expert interview method,logic analysis method,inductive deductive method,the status of national sports colleges and universities Sanda championship,competition of the market operation of the necessity and feasibility,event market-oriented operation advantages and face the challenges and learn from foreign excellent commercial fighting tournament experience of China Sports Colleges and universities Sanda Championship market-oriented operation of research and analysis.The main results are as following:(1)the present stage national sports colleges and universities Sanda Championship event management system,the organization is not flexible enough,old-fashioned competition of a single project and method of competition,lower events on a smaller scale,the social influence,events and a lack of funds,business involved in degree is low.(2)Japan’s k-1 fighting tournament,the operation of the market is relatively mature,mainly reflected in: professional commercial operation team.To follow the laws of the market competition.Reasonable arrangement of the venue and the gorgeous event package.The media and the powerful star effect.(3)market-oriented operation for College Wushu Sanda development,training high level Wushu talents,broaden the channels of employment of martial arts professionals,promoting public participation in Sanda training and other aspects have a good role in promoting.(4)the market operation of the event is supported by the national policy,there are many advantages,mainly reflected in: thecharm and value of the martial arts.The resource advantage of the organization.High level of competitive advantage.(5)the challenges are mainly reflected in: the operation of the funds to raise the event.The construction of professional marketing operation team.Make the match system and competition rules,which are suitable for the market rules.(6)the countermeasures and suggestions for the operation of the competition market: the establishment of the market organization and operation system of the national sports colleges and universities.The establishment of a more perfect rules and regulations.Strengthen the management system reform of sports teams,so that the competition is more adapted to market demand.The development of the sports sponsorship and advertising market.Give full play to the effects of the media,and attach importance to the development of television rights market.To strengthen the improvement of sports competition rules,make it more in line with market demand.Strengthen medical supervision team construction.The brand competition,training of Sanda star.To construct national sports college Sanda Championship market operation procedure and operation model.