The Study On The Public Welfare Finance Features Of Non-government Higher Education Investment

In China,public welfare finance is also called charity finance.Based on different research perspectives,organizations from countries around the world have different definitions for public welfare finance.This thesis deems public welfare finance as a new pattern for investment management.Public welfare finance is a capital allocation model which brings financial returns for investors as well as welfare for the society.As an investment and financing mode,public welfare finance incorporates two meanings.Firstly,it means the profitability of the investment.Ultimately,public welfare finance is a financial behavior.It is the pursuit of wealth under market-oriented economy.The objective of the investors is to gain profit.Secondly,it means the public welfare aspect of the investment.As a financial innovation,compared with traditional finance,the outstanding feature of public welfare finance is that it pursues financial returns as well as social benefits which is also known as public welfare.Non-government higher education investment accords with public welfare finance.Non-government higher education investment is featured as profitability and public welfare.Therefore,it has the typical feature of public welfare finance.Based on the introduction of the theories of public welfare finance and combined with the case study of the public welfare finance mode of Zhuhai College of Jilin University,this thesis will discuss the obstacles that the public welfare finance mode of non-government higher education investment is facing.Moreover,this thesis will also analyze the reasons of the obstacles and suggestions will be given at the end.The obstacles are reflected in the below aspects.Firstly,the cooperativity of stakeholders is devoid.They fail to balance the profitability and public welfare of the investment projects.Secondly,the evaluation system of social benefits is lacking.They fail to measure the degree of public welfare of the investors.Thirdly,the market system of the public welfare finance of non-government higher education investment is underdeveloped.In addition,stakeholders and financing channels are limited.Finally,the supervision system is lacking.They fail to standardize the orderly operation of the investment projects.Facing the above challenges,four measures should be taken.Firstly,strengthen financial support and enhance the cooperativity of stakeholders.Secondly,establish the evaluation system of social benefits and intensify the public welfare of the investment.Thirdly,create the platform for public welfare finance and diversify investment risks.Fourthly,legislate regulations and laws and standardize the public welfare finance mode.The public welfare finance mode of our country is relatively new.It is a gradual process for the concept of public welfare finance to be accepted.The concrete implementation of public welfare finance of non-government higher education investment will be testified by continuous economic practices.Under this circumstance,the public welfare finance of non-government higher education investment should not be blindly and only put into a certain specific form.It should be deemed as sustainable development and its implementation should continue to be probed on an innovative basis.