Study On The University Students’ Reading Behavior In The New Media Ear

With the development of information technology,people’s access to information has become more and more diverse,and the invention and upgrading of electronic devices have made people have more choices in reading.Reading,as the soul of human progress,from the beginning has been playing an important role in promoting the national soft power.The national reading does a lot to the innovation and the development.As the most representative group,college students are the main force of constructing learning society,so their present way of reading and orientation decides the development direction of the future society.Reading,as the most convenient way to improve yourself,deserves the attention of everyone.Compared to the past,the diversity of content,the diversity of propagation medium,the propagation speed greatly ascend,cause the diversification of reading and the information receiving.Reading can happen everywhere.More and more people choose shallow reading.Therefore,the discussion of promoting the shallow reading or the deep reading is the focus of the debate.This study is about reading behavior of college students in the new media environment.By sampling investigation of college students,we will know the influence factors of college students’ reading requirements,reading depth,and know college students’ understanding of the different ways of reading,and the reasons of their behaviors.This study will understand the college students’ reading behavior status and the reading problems.Advice will be made from the Angle of country,industry,university and college students themselves.Hoping everyone can return to nature of reading,and have clear objectives,and strengthen reading ability.The publishing industry develops the industrialization of digital and print under the advocacy and support from the country,but a few years later,thereare many problems in the transformation and upgrading of the publishing industry.Internet changes how people read,so the publishing industry should change ideas as well.The publishing industry should make sure their essential function and the core functions.The publishing industry needs to know its positioning if it is to boost its sales and reputation,and creates its own virtuous cycle.