Research On The Sponsors For Quanzhou University Basketball Association

Quanzhou has been hailed as "the hometown of basketball",has a deep foundation of the basketball base and material basis;at the same time,Quanzhou as the 21st century,the starting point of the Silk Road,the city,economically developed,especially sporting goods industry is developing rapidly.Under the new situation,the author studies the status quo of sports sponsorship of Quanzhou University's college basketball league and discusses the main factors that restrict sports sponsorship in Quanzhou University and the future development countermeasures.It is of great significance to the sustainable development of Quanzhou University's international basketball league Theoretical and practical guiding significance.At present,there are some shortcomings in the research on the sports sponsorship of college collegiate basketball league both at home and abroad.The lack of theory makes the development of sports sponsorship of college collegiate basketball league.The operation level of regional college basketball league is low,Non-standard,sports sponsorship market development efforts and other issues are prominent,so the regional college basketball league sports sponsorship theoretical research need to enrich and improve.In this paper,the Quanzhou University inter-school basketball league as the research object,the use of literature,questionnaire survey,logical analysis,mathematical statistics,case analysis and expert interviews,the current Quanzhou University Basketball League sports sponsorship process The main constraints of in-depth study,looking for sponsors,sponsors and colleges and universities have achieved a win-win way to promote the Quanzhou City University Basketball League sports sponsorship market sustained and stable development.This paper first analyzes the situation of collegiate basketball league in Quanzhou City in the past three years,and makes a simple comparative analysis with the mass basketball league.After that,the influence of the college basketball tournament is discussed as an example.force.Then,through the investigation of the status quo of the sports sponsorship of Quanzhou University Basketball League,the basic situation and sponsorship status of the collegiate basketball league in Quanzhou are obtained.The results show that:(1)Quanzhou City specifically for college students to build a competitive platform scarcity,is not conducive to improving the level of college basketball team;(2)College inter-school basketball league is limited in size,lack of large-scale,influential basketball tournament;(3)Quanzhou University collegiate basketball league related organizations lack the effective planning,the league's marketing level has yet to be improved;(4)College basketball league sponsorship for sports sponsors than a single way,did not make full use of new media to promote,it is difficult to achieve the desired effect of sponsoring enterprises;(5)The lack of effective policies and regulations to sponsor the behavior,but also Quanzhou University Basketball League sports sponsorship failed to continue the important reason.Finally,according to the investigation of the status quo of sports sponsorship of Quanzhou university international basketball league,some countermeasures and countermeasures are put forward according to some existing problems and main restrictive factors:(1)Pay attention to the publicity effect of new media,especially a variety of network platforms,mobile phone software,so that more people understand the university intercollegiate basketball league,enhance the league influence;(2)Colleges and universities need to pay attention to the construction of basketball team,to enhance the level of competition in the league,to create college basketball league brand,to attract business initiative to come to sponsor;(3)In the league's organization,planning and seeking the process of sponsorship,to strengthen cooperation with intermediaries to jointly develop sports sponsorship market,to achieve a win-win situation;(4)Improve the relevant sports sponsorship laws and regulations,standardize the sponsorship,to ensure that sponsors can get the best interests,increase the sponsor's satisfaction,so that Quanzhou University Basketball League and league sports sponsorship orderly.